I Built a Full Marketing Campaign From Scratch—Here’s Exactly How I Did It

I Built a Full Marketing Campaign From Scratch—Here’s Exactly How I Did It

Author: Michelle Thames April 19, 2026 Duration: 6:11
In this short, high-impact episode, Michelle Thames breaks down how she built a full marketing campaign from scratch and what most entrepreneurs are missing when it comes to strategy, execution, and results.

Ever feel like the rules of social media are written in a language you don't quite speak? Social Media Decoded translates the noise into a clear plan. Michelle Thames, a marketing expert who understands the grind of building something from scratch, hosts these conversations. She moves past theory to focus on the practical moves that actually change things-how a piece of content can attract a dream client, or how to tweak a profile so it starts working for you. Each episode feels like a focused workshop, whether she's dissecting a platform's algorithm, walking through a content marketing funnel, or sharing a story from an entrepreneur who turned followers into a sustainable business. This isn't about viral moments; it's about building a visible and viable operation online. You'll find a direct, no-fluff approach here, designed for anyone ready to move from being just a user of these platforms to becoming a strategic builder on them. For actionable steps on monetization, audience growth, and crafting a brand that resonates, this podcast serves as an essential guide.
Author: Language: en-us Episodes: 100

Social Media Decoded
Podcast Episodes
3 Ways to Make Your First (or Next) $3K in April [not-audio_url] [/not-audio_url]

Duration: 5:31
In this episode, Michelle Thames breaks down three simple and actionable ways to make your first or next $3,000 this month. She shares how to turn your knowledge, audience, and offers into real revenue without needing mo…
My Exact Funnel Using Shine Pages + Kit (Step-by-Step) [not-audio_url] [/not-audio_url]

Duration: 9:17
In this episode, Michelle Thames breaks down her exact funnel using Shine Pages and Kit, showing how she turns content into leads, conversations, and clients. She shares a simple, step-by-step system that any entrepreneu…
I Did Everything Right… And Still Lost the Client [not-audio_url] [/not-audio_url]

Duration: 5:33
In this episode, Michelle Thames shares a real client experience where she delivered, showed up, and still lost the client. She breaks down the deeper reasons behind it and the lessons every entrepreneur needs to underst…
You Made a Content Plan… Now What? (The Missing Piece) [not-audio_url] [/not-audio_url]

Duration: 5:25
In this episode, Michelle Thames explains why having a content plan is not enough to grow your business. She breaks down the missing pieces that turn visibility into real opportunities, including execution, conversation,…
Why This Video Went Viral (And How to Turn Views Into Clients) [not-audio_url] [/not-audio_url]

Duration: 6:02
In this episode, Michelle Thames breaks down the strategy behind her recent viral Reel and explains how entrepreneurs can use the same principles to grow their visibility and convert views into real clients.
April Visibility Plan: What to Post to Get Clients Next Month [not-audio_url] [/not-audio_url]

Duration: 4:57
In this episode, Michelle Thames shares a step-by-step visibility plan for April, breaking down exactly what type of content entrepreneurs should post to attract clients. She explains how to use authority, proof, and per…
Why Community Is the Future of Business [not-audio_url] [/not-audio_url]

Duration: 6:06
In this episode, Michelle Thames explains why community is becoming one of the most powerful business models for entrepreneurs. She breaks down how brands are growing through connection, collaboration, and proximity inst…
The Visibility Audit: If I Was Fixing Your Brand Today… [not-audio_url] [/not-audio_url]

Duration: 7:12
In this episode, Michelle Thames walks through the four areas she audits when evaluating a personal brand: messaging, offers, calls to action, and conversion gaps. If your brand is visible but not converting into opportu…
The 4 Revenue Streams Every Personal Brand Should Build [not-audio_url] [/not-audio_url]

Duration: 6:52
In this episode, Michelle Thames breaks down the four core revenue streams every personal brand should build to turn visibility into a real business. She explains how community, events, corporate opportunities, and consu…
How Entrepreneurs Actually Get Speaking Opportunities [not-audio_url] [/not-audio_url]

Duration: 6:29
In this episode, Michelle Thames explains how entrepreneurs actually get booked for speaking opportunities. She shares real examples of how visibility on platforms like Threads and LinkedIn led to speaking invitations, i…