I Built a Full Marketing Campaign From Scratch—Here’s Exactly How I Did It

I Built a Full Marketing Campaign From Scratch—Here’s Exactly How I Did It

Author: Michelle Thames April 19, 2026 Duration: 6:11
In this short, high-impact episode, Michelle Thames breaks down how she built a full marketing campaign from scratch and what most entrepreneurs are missing when it comes to strategy, execution, and results.

Ever feel like the rules of social media are written in a language you don't quite speak? Social Media Decoded translates the noise into a clear plan. Michelle Thames, a marketing expert who understands the grind of building something from scratch, hosts these conversations. She moves past theory to focus on the practical moves that actually change things-how a piece of content can attract a dream client, or how to tweak a profile so it starts working for you. Each episode feels like a focused workshop, whether she's dissecting a platform's algorithm, walking through a content marketing funnel, or sharing a story from an entrepreneur who turned followers into a sustainable business. This isn't about viral moments; it's about building a visible and viable operation online. You'll find a direct, no-fluff approach here, designed for anyone ready to move from being just a user of these platforms to becoming a strategic builder on them. For actionable steps on monetization, audience growth, and crafting a brand that resonates, this podcast serves as an essential guide.
Author: Language: en-us Episodes: 100

Social Media Decoded
Podcast Episodes
How Rooms Change Everything in Business [not-audio_url] [/not-audio_url]

Duration: 6:10
In this episode, Michelle Thames explains why the right rooms can transform your visibility and opportunities as an entrepreneur. She shares how masterminds, communities, and networks create collaboration, partnerships,…
Chicago Builders Series: Why I’m Spotlighting the South Suburbs [not-audio_url] [/not-audio_url]

Duration: 6:25
In this episode, Michelle Thames launches the Chicago Builders Series and shares why she is spotlighting entrepreneurs and leaders in the South Suburbs. She explains how local ecosystems, relationships, and community vis…
The Fastest Way to Become Known in Your Industry [not-audio_url] [/not-audio_url]

Duration: 6:16
In this episode, Michelle Thames breaks down one of the fastest ways entrepreneurs can become known in their industry. Instead of relying only on content and social media, Michelle explains how speaking opportunities, pa…
Visibility Is Bigger Than Social Media (My New Direction) [not-audio_url] [/not-audio_url]

Duration: 8:02
Michelle Thames shares a powerful shift in the direction of the podcast, explaining why visibility is bigger than social media and how real opportunities come from relationships, collaboration, and the rooms you choose t…
Why So Many People Stay Visible… But Underpaid [not-audio_url] [/not-audio_url]

Duration: 5:09
In this episode, Michelle Thames breaks down why being visible online doesn’t automatically lead to high income and explains the positioning shifts required to move from underpaid to premium. If you’re showing up consist…
You Don’t Need More Followers. You Need a Monetization Plan. [not-audio_url] [/not-audio_url]

Duration: 4:28
In this episode, Michelle Thames explains why growing your follower count won’t fix inconsistent income and breaks down the essential components of a real monetization plan. If you’ve been visible but not profitable, thi…
The Real Reason You Haven’t Grown (And It’s Not Your Content) [not-audio_url] [/not-audio_url]

Duration: 6:37
If your brand isn’t growing, it’s probably not your content — it’s your clarity, positioning, and decision-making. In this episode, Michelle Thames breaks down the real reason entrepreneurs stay stuck and what actually d…
Why I’m Not Just a Marketing Strategist Anymore [not-audio_url] [/not-audio_url]

Duration: 5:50
In this episode, Michelle Thames shares why she’s evolving beyond the label of “marketing strategist” and what it really means to outgrow an identity in business. This conversation explores leadership, brand evolution, a…