Being Socially Bold with Gabe Gomez at Edelman

Being Socially Bold with Gabe Gomez at Edelman

Author: Convince & Convert November 3, 2023 Duration: 35:32

Being bold on social media isn't always the easiest thing to do. What if you get it wrong…? No one wants to go viral for all the wrong reasons, but in this week's episode, Gabriel Gomez, Account Supervisor, Social, Community, and Influencer, Gen Z Lab Ambassador at Edelman, shares some food for thought on being socially bold.  

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Full Episode Details  

Many social pros are apprehensive to try new things on social media. There's a fear of audience reception, and if you're managing social for various clients, you need to take their thoughts on board as well. Gabriel Gomez, Account Supervisor, Social, Community, and Influencer | Gen Z Lab Ambassador at Edelman, joins this episode of Social Pros to share his blueprint for being socially bold 

In this episode, we hear Gabriel's methods for keeping tabs on social trends, how he talks to clients about trying new things, and some examples of bold and inventive campaigns he's worked on in the past (#cancelpizza anyone?)  

He explains why we need to test and learn by trying new things but also engage in social listening to watch audience reception (both good and bad). We also hear about Gabriel's meme-based strategy for LinkedIn and why he thinks micro-influencers can bring more credibility in their content.  

In This Episode: 

  • 2:42 – Gabriel breaks down the clients and campaigns he works with  

  • 4:12 – The benefits of working on the agency side of social media 

  • 4:56 – How Gabriel keeps tabs of different trends  

  • 9:07 – How he talks to clients about trends 

  • 11:32 – Gabriel takes us through a fun Beyonce-themed Dolby campaign he worked on 

  • 13:34 – How the #cancelpizza campaign made a dry campaign more fun 

  • 16:05 – How Gabriel followed the conversations around #cancelpizza 

  • 19:45 – Why micro influencers tend to bring more credibility  

  • 21:48 – How brands should decide which influencers to work with 

  • 23:41 – Gabriel's relatable approach to LinkedIn  

  • 27:13 – Gabriel's advice for LinkedIn 

  • 29:02 – How the Gen Z Edelman lab came about 

  • 31:44 – Gabriel's top tip for becoming a social pro 

Resources 

Visit SocialPros.com for more insights from your favorite social media marketers. 


For years, Social Pros Podcast has served as an essential meeting point for those who do the real work in digital marketing. Created by Convince & Convert, this isn't a theoretical discussion; it's a deep dive into the practical realities of managing social media within larger business ecosystems. The conversations here consistently explore how platforms intersect with brand strategy, content creation, public relations, and paid media, moving beyond hype to examine measurable impact. You'll hear directly from the people behind the profiles at major organizations like Google, Reddit, Uber, and Oracle, gaining insight into their successes and the challenges they navigate daily. The longevity of this podcast is a testament to its value, offering a accumulated wealth of knowledge from hundreds of candid interviews and expert commentaries. Each episode functions like a focused case study, breaking down the "how" and "why" behind decisions that drive genuine business results. If you're looking to understand the evolving role of social media beyond the latest trend, this series provides a grounded, insider perspective that has educated a generation of marketing professionals. Tune in to hear the actual pros discuss the work that rarely makes it into a polished tweet or case study.
Author: Language: English Episodes: 100

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