Orcas, Community, and Social Culture

Orcas, Community, and Social Culture

Author: Convince & Convert March 29, 2024 Duration: 37:01
Social Pros Podcast
BusinessMarketing

HeyOrca, the uniquely named social media scheduler, is one to keep an eye on for some community-driven content inspiration. Their CEO, Joe Teo joins this episode of Social Pros to share his vision behind collaborative work, building a community, and the story behind the name HeyOrca.

Full Episode Details

Joe Teo is the CEO, aka "Chief Executive Orca," at HeyOrca, a social media scheduler built to make collaboration between social teams simpler. He joins the Social Pros podcast to share his philosophy on a community-first approach to social media and advice for social pros to lean into the communities they want to build.

Joe explains where the idea behind HeyOrca came from and how important it was to build a tool that makes collaboration easier within social and marketing teams. He talks about customer feedback and how that's helped HeyOrca to evolve, optimizing video content for social, and the important question you should ask yourself before you post something.

In This Episode:

  • 2:04 - A little background on HeyOrca
  • 4:07 - How Joe pivoted his focus to community building
  • 8:00 - Why Joe works closely with users and uses audience feedback to evolve the platform
  • 10:42 - How Joe stays on top of all the evolving changes in social media
  • 14:54 - Joe shares details of his new project, the HeyOrca Podcast
  • 18:13 - Joe explains what it's like to work with non-profits and faith-based organizations
  • 21:58 - Why Joe has invested more time in his personal brand 
  • 27:20 - The important question to ask yourself while building your personal brand
  • 29:00 - Where the name HeyOrca came from
  • 34:07 - Joe's tip for social pros 

Resources

Visit SocialPros.com for more insights from your favorite social media marketers.


For years, Social Pros Podcast has served as an essential meeting point for those who do the real work in digital marketing. Created by Convince & Convert, this isn't a theoretical discussion; it's a deep dive into the practical realities of managing social media within larger business ecosystems. The conversations here consistently explore how platforms intersect with brand strategy, content creation, public relations, and paid media, moving beyond hype to examine measurable impact. You'll hear directly from the people behind the profiles at major organizations like Google, Reddit, Uber, and Oracle, gaining insight into their successes and the challenges they navigate daily. The longevity of this podcast is a testament to its value, offering a accumulated wealth of knowledge from hundreds of candid interviews and expert commentaries. Each episode functions like a focused case study, breaking down the "how" and "why" behind decisions that drive genuine business results. If you're looking to understand the evolving role of social media beyond the latest trend, this series provides a grounded, insider perspective that has educated a generation of marketing professionals. Tune in to hear the actual pros discuss the work that rarely makes it into a polished tweet or case study.
Author: Language: English Episodes: 100

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