Orcas, Community, and Social Culture

Orcas, Community, and Social Culture

Author: Convince & Convert March 29, 2024 Duration: 37:01
Social Pros Podcast
BusinessMarketing

HeyOrca, the uniquely named social media scheduler, is one to keep an eye on for some community-driven content inspiration. Their CEO, Joe Teo joins this episode of Social Pros to share his vision behind collaborative work, building a community, and the story behind the name HeyOrca.

Full Episode Details

Joe Teo is the CEO, aka "Chief Executive Orca," at HeyOrca, a social media scheduler built to make collaboration between social teams simpler. He joins the Social Pros podcast to share his philosophy on a community-first approach to social media and advice for social pros to lean into the communities they want to build.

Joe explains where the idea behind HeyOrca came from and how important it was to build a tool that makes collaboration easier within social and marketing teams. He talks about customer feedback and how that's helped HeyOrca to evolve, optimizing video content for social, and the important question you should ask yourself before you post something.

In This Episode:

  • 2:04 - A little background on HeyOrca
  • 4:07 - How Joe pivoted his focus to community building
  • 8:00 - Why Joe works closely with users and uses audience feedback to evolve the platform
  • 10:42 - How Joe stays on top of all the evolving changes in social media
  • 14:54 - Joe shares details of his new project, the HeyOrca Podcast
  • 18:13 - Joe explains what it's like to work with non-profits and faith-based organizations
  • 21:58 - Why Joe has invested more time in his personal brand 
  • 27:20 - The important question to ask yourself while building your personal brand
  • 29:00 - Where the name HeyOrca came from
  • 34:07 - Joe's tip for social pros 

Resources

Visit SocialPros.com for more insights from your favorite social media marketers.


For years, Social Pros Podcast has served as an essential meeting point for those who do the real work in digital marketing. Created by Convince & Convert, this isn't a theoretical discussion; it's a deep dive into the practical realities of managing social media within larger business ecosystems. The conversations here consistently explore how platforms intersect with brand strategy, content creation, public relations, and paid media, moving beyond hype to examine measurable impact. You'll hear directly from the people behind the profiles at major organizations like Google, Reddit, Uber, and Oracle, gaining insight into their successes and the challenges they navigate daily. The longevity of this podcast is a testament to its value, offering a accumulated wealth of knowledge from hundreds of candid interviews and expert commentaries. Each episode functions like a focused case study, breaking down the "how" and "why" behind decisions that drive genuine business results. If you're looking to understand the evolving role of social media beyond the latest trend, this series provides a grounded, insider perspective that has educated a generation of marketing professionals. Tune in to hear the actual pros discuss the work that rarely makes it into a polished tweet or case study.
Author: Language: English Episodes: 100

Official website RSS
instagramlinkedinspotify
Social Pros Podcast
Podcast Episodes
How Brands, Creators, and Communities Can Face the New Social Era [not-audio_url] [/not-audio_url]

Duration: 40:01
It's time to put aside those rigid, long-term social media strategies. Social is changing, and flexibility is the new superpower. In this episode of Social Pros, Jayde Powell, Founder and Head of Creative of Em Dash, sha…
[Bonus] How Marketers Can Build a Culture of Data and Experimentation [not-audio_url] [/not-audio_url]

Duration: 36:21
Data-Driven Decisions is a new limited-series marketing podcast presented by Convince & Convert and shared with our Social Pros listeners. How did this non-marketing but data-driven leader become a Chief Marketing Office…
Why Micro-Virality Is the New Social [not-audio_url] [/not-audio_url]

Duration: 36:08
It's inevitable. Social media is changing. And if you're not up to date with the trends, your strategy might be left in the dust. Since Gia Lee, the Chief Strategy Officer at NinetyEight, was last on the show, we wanted…
Greatest Hits: 600th Episode [not-audio_url] [/not-audio_url]

Duration: 52:09
What do social pros today need to know about the top platforms to get ahead? We look back at one of our favorite discussions from 2023 that marked 600 episodes of Social Pros! We asked none other than former Social Pros…
[Bonus] How Marketers Can Use Data to Become More Goal-Oriented [not-audio_url] [/not-audio_url]

Duration: 38:02
Data-Driven Decisions is a new limited-series marketing podcast presented by Convince & Convert and shared with our Social Pros listeners. How can data help marketing and sales teams achieve their goals? A common mistake…
How Higher Ed Can Do Better on Social for Their Students [not-audio_url] [/not-audio_url]

Duration: 35:34
What do students want to see when researching potential schools? It's a question that all higher education marketers need to ask, and the answers aren't always obvious. But good news! Our latest research, the 2024 Higher…
[Bonus] How to Drive Impact in Your Organization with Data [not-audio_url] [/not-audio_url]

Duration: 41:34
Data-Driven Decisions is a new limited-series marketing podcast presented by Convince & Convert and shared with our Social Pros listeners. How can organizations drive real impact with data? Many organizations already hav…
Greatest Hits: How Better Half Is Breaking Social Molds [not-audio_url] [/not-audio_url]

Duration: 39:16
How do some of the top brands like Netflix, Nike, and Disney drive audience participation and fandom? We find out in this episode, where we look back at one of our favorite conversations from last year with Alyssa Bonann…
How Salesforce Breaks B2B Social Stigmas with Influencers [not-audio_url] [/not-audio_url]

Duration: 47:40
The B2B space is not something you usually associate with the world of influencer marketing. And yet, Salesforce is leading the way in B2B influencer collaborations. How? We find out in this episode of Social Pros with M…

«12345678910»