That's the Thing about... Jay Acunzo

That's the Thing about... Jay Acunzo

Author: Convince & Convert January 5, 2024 Duration: 43:46

If there's one message social pros should live by, it's to trust ourselves. Find out why as Jay Acunzo, Host of Unthinkable and Co-Founder of Creative Kitchen, returns to Social Pros. 

Full Episode Details  

When it comes to social, it's not always easy to trust your instincts. But the most authentic content that resonates with the most people comes when social pros believe in themselves. Jay Acunzo, Host of Unthinkable and Co-Founder of Creative Kitchen, tells us why as he kicks off 2024 with a bang. 

We've all felt the weight of bosses' expectations, brand guidelines, and our own insecurities, but it's time we flexed our creative muscles and felt empowered to share innovative ideas. 

As Jay explains, audiences love marketing that feels human, and trusting your instincts allows you to share raw insights that no-one else can. He explains why trying new things, telling engaging and unique stories, and making the content you really want to make is the key to success on social.  

In This Episode: 

  • 2:01 - What Jay has done since his last appearance 
  • 4:43 - Why authenticity is a priority on social 
  • 9:55 - The first towards creating authentic stories 
  • 13:26 - The power of trying new things 
  • 18:05 - Can Jay's model apply to everyone? 
  • 19:17 - Why AI is your intern, not your rival 
  • 27:44 - Jay's take on perfection 
  • 29:22 - Aligning with your boss and keeping your creativity 
  • 40:32 - The final two  

Resources 

Visit SocialPros.com for more insights from your favorite social media marketers. 


For years, Social Pros Podcast has served as an essential meeting point for those who do the real work in digital marketing. Created by Convince & Convert, this isn't a theoretical discussion; it's a deep dive into the practical realities of managing social media within larger business ecosystems. The conversations here consistently explore how platforms intersect with brand strategy, content creation, public relations, and paid media, moving beyond hype to examine measurable impact. You'll hear directly from the people behind the profiles at major organizations like Google, Reddit, Uber, and Oracle, gaining insight into their successes and the challenges they navigate daily. The longevity of this podcast is a testament to its value, offering a accumulated wealth of knowledge from hundreds of candid interviews and expert commentaries. Each episode functions like a focused case study, breaking down the "how" and "why" behind decisions that drive genuine business results. If you're looking to understand the evolving role of social media beyond the latest trend, this series provides a grounded, insider perspective that has educated a generation of marketing professionals. Tune in to hear the actual pros discuss the work that rarely makes it into a polished tweet or case study.
Author: Language: English Episodes: 100

Social Pros Podcast
Podcast Episodes
600 Episodes of Social Pros! [not-audio_url] [/not-audio_url]

Duration: 51:57
It's our 600th episode! What better way to celebrate than by inviting former hosts Jay Baer and Adam Brown, and previous guest Allison Day, Senior Manager, Social Media at Reddit, on the show to share insights on the big…
Being Socially Bold with Gabe Gomez at Edelman [not-audio_url] [/not-audio_url]

Duration: 35:32
Being bold on social media isn't always the easiest thing to do. What if you get it wrong…? No one wants to go viral for all the wrong reasons, but in this week's episode, Gabriel Gomez, Account Supervisor, Social, Commu…
Unlocking Better Partnerships - A Deep Dive with Lucy Quick [not-audio_url] [/not-audio_url]

Duration: 38:02
How can brands build strong, beneficial partnerships with creators? We invite Lucy Quick, Creator Partnerships Manager, Global E-Commerce Operations at TikTok, onto Social Pros to tell us her thoughts. Huge thanks to our…
How to D.A.N.C.E. with Data on Social [not-audio_url] [/not-audio_url]

Duration: 33:39
What are the best ways to collect and analyze data and share it with your audience in a captivating way? We ask Convince & Convert Strategist Sunny Hunt for her advice on this episode of Social Pros. Huge thanks to our a…
Delta Vacations Approach to Non-Stop Social [not-audio_url] [/not-audio_url]

Duration: 32:52
If you're planning on taking a trip, there's a good chance you've stumbled on Delta Vacations and its awesome social content. We asked Arielle Berlinsky, their Social Media Marketer, to join Social Pros to clue us into t…
Social Pros Unfiltered: National Podcast Day Special [not-audio_url] [/not-audio_url]

Duration: 49:26
Leanna Pham, Head of Creative & Social Media at Convince & Convert, Gia Lee, Co-Founder of NinetyEight, and Convince & Convert's Strategist and Marketing Consultant, Sunny Hunt and Jennifer Harmon, join forces to discuss…
How Marvel Taps Into the Multigenerational Multiverse on Social [not-audio_url] [/not-audio_url]

Duration: 31:42
How does Marvel connect with fans of all ages, hailing from every corner of the world, and speak to them in a way that truly resonates? Join us on this episode of Social Pros as we delve into Marvel's incredible social s…
The Formula for Successful Live Video with Stephanie Garcia [not-audio_url] [/not-audio_url]

Duration: 43:03
Stephanie Garcia, Director of Communications at Agorapulse, will be on this episode of Social Pros to share her tips for succeeding with live video. Whether you're a beginner or a seasoned pro, Stephanie's advice will he…