The Formula for Successful Live Video with Stephanie Garcia

The Formula for Successful Live Video with Stephanie Garcia

Author: Convince & Convert September 15, 2023 Duration: 43:03

Stephanie Garcia, Director of Communications at Agorapulse, will be on this episode of Social Pros to share her tips for succeeding with live video. Whether you're a beginner or a seasoned pro, Stephanie's advice will help you take your live video game to the next level. 

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Full Episode Details  

TikTok has changed how we think about live video. However, it has a track record of humanizing brands and building instant rapport with audiences.  

So, how can social pros thrive on 'live'? 

Stephanie Garcia, Director of Communications at Agorapulse, joins this episode of Social Pros to share best practices, no-nos and everything in between. 

She tells us about how she approaches live video at Agorapulse, the first steps you can take today and how you can become confident on camera. 

Plus, she shares tips for agencies introducing their clients to live video and we explore her own business, Lights, Camera, Live. 

In This Episode: 

  • 0:00 – Introduction  

  • 4:15 – How are brands using live video today? 

  • 6:27 – A quick dive into Agorapulse 

  • 7:28 – Convincing the C-suite to use live video 

  • 10:33 – The broad spectrum of live video for business 

  • 13:35 – How TikTok has changed live video 

  • 16:54 – How do you prepare for live? 

  • 19:47 – Ways agencies can approach clients about live video 

  • 25:56 – What to expect from Stephanie's workshops 

  • 32:50 – Repurposing and repackaging live video content 

  • 39:30 – Stephanie's final two 

  • 42:27 – Outro

Resources 

 

Visit SocialPros.com for more insights from your favorite social media marketers. 


For years, Social Pros Podcast has served as an essential meeting point for those who do the real work in digital marketing. Created by Convince & Convert, this isn't a theoretical discussion; it's a deep dive into the practical realities of managing social media within larger business ecosystems. The conversations here consistently explore how platforms intersect with brand strategy, content creation, public relations, and paid media, moving beyond hype to examine measurable impact. You'll hear directly from the people behind the profiles at major organizations like Google, Reddit, Uber, and Oracle, gaining insight into their successes and the challenges they navigate daily. The longevity of this podcast is a testament to its value, offering a accumulated wealth of knowledge from hundreds of candid interviews and expert commentaries. Each episode functions like a focused case study, breaking down the "how" and "why" behind decisions that drive genuine business results. If you're looking to understand the evolving role of social media beyond the latest trend, this series provides a grounded, insider perspective that has educated a generation of marketing professionals. Tune in to hear the actual pros discuss the work that rarely makes it into a polished tweet or case study.
Author: Language: English Episodes: 100

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