What a Top Social Media Voice on LinkedIn Thinks About B2B

What a Top Social Media Voice on LinkedIn Thinks About B2B

Author: Convince & Convert January 19, 2024 Duration: 36:29

Cut through the noise on LinkedIn with expert advice from Social Media Strategist and Brand Marketer, Jacqueline Joyner, as she joins this episode of Social Pros. 

Full Episode Details  

When it comes to creating and consuming B2B content, LinkedIn is the place to be. But with content saturation placing obstacles in your way, how can you create the content that gets your message heard? 

Joining Social Pros to share her expert insights, predictions, and expertise is Social Media Strategist and Brand Marketer, Jacqueline Joyner. She explains why there's no secret sauce for social and why she champions experimentation, gut feeling, and demonstrating value. 

Don't get her wrong though - there are some best practices she swears by! Jacqueline explains why leveraging data is essential to running a successful social media strategy. 

In This Episode: 

  • 1:44 - Discussing Jacqueline's career 
  • 5:33 - Why evolution is vital for sustained success on social 
  • 6:20 - What to bear in mind when approaching social 
  • 8:30 - Can gut feeling and snap decisions create great content? 
  • 10:39 - Why you should let content live and breathe 
  • 11:00 - Balancing data with creativity 
  • 13:52 - Persistence or consistency? 
  • 15:29 - Where to start with LinkedIn content 
  • 18:13 - How Jacqueline built toward success 
  • 22:09 - Where should paid social fit into your strategy? 
  • 27:44 - The power of copy 
  • 33:13 - The final two 

Resources 

Visit SocialPros.com for more insights from your favorite social media marketers. 


For years, Social Pros Podcast has served as an essential meeting point for those who do the real work in digital marketing. Created by Convince & Convert, this isn't a theoretical discussion; it's a deep dive into the practical realities of managing social media within larger business ecosystems. The conversations here consistently explore how platforms intersect with brand strategy, content creation, public relations, and paid media, moving beyond hype to examine measurable impact. You'll hear directly from the people behind the profiles at major organizations like Google, Reddit, Uber, and Oracle, gaining insight into their successes and the challenges they navigate daily. The longevity of this podcast is a testament to its value, offering a accumulated wealth of knowledge from hundreds of candid interviews and expert commentaries. Each episode functions like a focused case study, breaking down the "how" and "why" behind decisions that drive genuine business results. If you're looking to understand the evolving role of social media beyond the latest trend, this series provides a grounded, insider perspective that has educated a generation of marketing professionals. Tune in to hear the actual pros discuss the work that rarely makes it into a polished tweet or case study.
Author: Language: English Episodes: 100

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