Why Brands Need to Lean into the Moment on Social

Why Brands Need to Lean into the Moment on Social

Author: Convince & Convert May 24, 2024 Duration: 49:10
Social Pros Podcast
BusinessMarketing

If you want to connect with your audience in the here and now, you've got to lean into the moment. That's one of the key takeaways from this episode with Renee D. Edwards, Global Social & Brand Marketing Executive. Renee brings bags of experience and wisdom to this episode, having worked with huge brands like IBM, Intel, and Samsung. 

Full Episode Details

All brands want to build that all-important connection with the audience on social media. But it is definitely easier said than done. Luckily, we have Renee D. Edwards on the show to give us some pointers on embracing and building your community on social media.

For Renee, sometimes social pros need to "color outside the lines" and try something a little different – whether that be spending extra time engaging in the comments or collaborating with brands and content creators. We hear in this episode how social comments are "the new Twitter," and why social pros should spend time connecting with people and other brands via comments.

Renee shares her take on why she values collaboration over competition. While social media is a highly competitive place, sometimes it pays dividends to collaborate with other brands to create fun, refreshing content that stands out on your audience's social feed. We also hear her thoughts on AI, authentic content, working with content creators, and more.

In This Episode:

  • 2:22 - Renee shares what she's working on and is most passionate about
  • 4:05 - The themes Renee is seeing in the B2B space
  • 6:57 - Leaning into the moment on social
  • 8:35 - How B2B and B2C social strategies differ
  • 10:35 - Being social savvy on LinkedIn as a B2B leader
  • 13:27 - How AI is shaping how social platforms are used
  • 14:18 - Why comments are the new Twitter
  • 18:55 - Best practices for handling comments on social media
  • 20:43 - How to balance collaboration with competition
  • 22:40 - Renee's favorite campaigns as a Webby Awards judge
  • 25:21 - Highlights from Renee's career
  • 27:08 - Renee's experience being an advisory board member of Storythings
  • 29:09 - What brands can learn from content creators
  • 32:54 - Renee's favorite brands to follow on social media
  • 35:44 - How to connect with Renee 
  • 36:53 - Renee's advice for those looking to become a social pro

Resources

Visit SocialPros.com for more insights from your favorite social media marketers.


For years, Social Pros Podcast has served as an essential meeting point for those who do the real work in digital marketing. Created by Convince & Convert, this isn't a theoretical discussion; it's a deep dive into the practical realities of managing social media within larger business ecosystems. The conversations here consistently explore how platforms intersect with brand strategy, content creation, public relations, and paid media, moving beyond hype to examine measurable impact. You'll hear directly from the people behind the profiles at major organizations like Google, Reddit, Uber, and Oracle, gaining insight into their successes and the challenges they navigate daily. The longevity of this podcast is a testament to its value, offering a accumulated wealth of knowledge from hundreds of candid interviews and expert commentaries. Each episode functions like a focused case study, breaking down the "how" and "why" behind decisions that drive genuine business results. If you're looking to understand the evolving role of social media beyond the latest trend, this series provides a grounded, insider perspective that has educated a generation of marketing professionals. Tune in to hear the actual pros discuss the work that rarely makes it into a polished tweet or case study.
Author: Language: English Episodes: 100

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