Why Brands Need to Look Past Vanity Metrics on Social

Why Brands Need to Look Past Vanity Metrics on Social

Author: Convince & Convert June 7, 2024 Duration: 44:50
Social Pros Podcast
BusinessMarketing

Are you focused on the right things on social media? Or are vanity metrics keeping you up at night? In this episode, we take a deep dive into what's really important on social media for brands with Kate DiLeo, CEO and Brand Architect of The Brand Trifecta.

Full Episode Details

Join us for an insightful chat with Kate DiLeo, CEO and Brand Architect of The Brand Trifecta, as she shares practical tips for building an authentic brand presence on social media. With a unique background in sales, Kate brings a fresh perspective to brand building on social media. We hear her approach to creating meaningful and real content that reflects her brand voice on LinkedIn and why she chooses to focus on only two platforms for her content.

Kate explains that while it's easy to get caught up on vanity metrics, social pros need to focus on what really matters – being real and connecting with people. She also recommends finding a niche and keeping your content laser-focused rather than trying to talk to everyone. Hear her thoughts on AI, running events, and how she came to write her book, 'Muting the Megaphone.'

In This Episode:

  • 2:50 - How Kate moved from sales to social
  • 6:05 - How Kate built her brand methodology
  • 8:30 - The importance of developing a clear brand voice
  • 10:41 - Kate's advice for focusing on LinkedIn as your go-to platform
  • 12:45 - How she finds balance between her real and professional lives on social media
  • 14:37 - AI's impact on brand building
  • 18:23 - Why finding your niche is key
  • 20:21 - The importance of knowing what to say no to
  • 21:45 - How to start building your brand on social
  • 24:27 - Kate's experience of running events
  • 26:10 - Kate's approach to cultivating her network
  • 27:31 - Kate shares details about her current and upcoming book
  • 31:20 - How leaders who can reflect on what's holding them back
  • 34:01 - Kate's top tip for aspiring social pros

Resources

Visit SocialPros.com for more insights from your favorite social media marketers.


For years, Social Pros Podcast has served as an essential meeting point for those who do the real work in digital marketing. Created by Convince & Convert, this isn't a theoretical discussion; it's a deep dive into the practical realities of managing social media within larger business ecosystems. The conversations here consistently explore how platforms intersect with brand strategy, content creation, public relations, and paid media, moving beyond hype to examine measurable impact. You'll hear directly from the people behind the profiles at major organizations like Google, Reddit, Uber, and Oracle, gaining insight into their successes and the challenges they navigate daily. The longevity of this podcast is a testament to its value, offering a accumulated wealth of knowledge from hundreds of candid interviews and expert commentaries. Each episode functions like a focused case study, breaking down the "how" and "why" behind decisions that drive genuine business results. If you're looking to understand the evolving role of social media beyond the latest trend, this series provides a grounded, insider perspective that has educated a generation of marketing professionals. Tune in to hear the actual pros discuss the work that rarely makes it into a polished tweet or case study.
Author: Language: English Episodes: 100

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