Why Creativity Is the New Productivity

Why Creativity Is the New Productivity

Author: Convince & Convert June 1, 2024 Duration: 43:44

As a creative, where do you stand on AI? Do you see it as a friend or foe? In this episode of Social Pros, we speak to Simon Berg, Founder of Ceros, who talks about the use of AI in the creative space and how we can find that happy place in the middle… 

Full Episode Details

New AI tools are coming at us thick and fast. That genie has well and truly left the bottle and as creatives, it's time to decide whether we will embrace it as a part of our work processes or get left behind.

While this might sound harsh to some, it's the conversation that everyone is having and it was great to dive into it with British entrepreneur and thought leader in AI and creativity, Simon Berg.

Simon opens up about his journey from struggling with academic and family constraints, to finding solace in creative expression. He emphasizes the significance of embracing AI as a collaborator, providing many of his own experiences navigating its potential and challenges.

He also talks about the importance of authenticity, how to effectively brief AI tools, and the role of constructive feedback in personal and professional growth. Simon also expresses his vision for a future where productivity is driven by creativity, underscoring the necessity for organizations to adapt to the insanely quick advancements in AI technology.

In This Episode:

  • 1:08 - The early days of Ceros and what it is today 
  • 2:33 - What it was about the creative space that Simon felt needed a solution like Ceros
  • 4:56 - How Simon came to start interacting with AI and how he feels about it as a creative 
  • 8:23 - Simon's advice for creatives worried about gen AI uprooting everything they've known
  • 13:06 - Why we should play with AI and the benefits
  • 15:08 - How organizations should support and onboard their people when introducing new AI tools
  • 18:54 - Unpacking the concerns around the opportunity for AI tools to inherit bias 
  • 19:37 - How to brief your AI companion better so the results are authentic and accurate 
  • 25:36 - Simon's advice to someone looking to express themselves more creatively 
  • 25:46 - Why you need to surround yourself with people who tell you what you need to hear not what you want to hear
  • 29:51 - What Simon is most looking forward to over the next five years
  • 32:30 - Where to connect with Simon
  • 33:43 - Simon's advice to Social Pros

Resources

Visit SocialPros.com for more insights from your favorite social media marketers.


For years, Social Pros Podcast has served as an essential meeting point for those who do the real work in digital marketing. Created by Convince & Convert, this isn't a theoretical discussion; it's a deep dive into the practical realities of managing social media within larger business ecosystems. The conversations here consistently explore how platforms intersect with brand strategy, content creation, public relations, and paid media, moving beyond hype to examine measurable impact. You'll hear directly from the people behind the profiles at major organizations like Google, Reddit, Uber, and Oracle, gaining insight into their successes and the challenges they navigate daily. The longevity of this podcast is a testament to its value, offering a accumulated wealth of knowledge from hundreds of candid interviews and expert commentaries. Each episode functions like a focused case study, breaking down the "how" and "why" behind decisions that drive genuine business results. If you're looking to understand the evolving role of social media beyond the latest trend, this series provides a grounded, insider perspective that has educated a generation of marketing professionals. Tune in to hear the actual pros discuss the work that rarely makes it into a polished tweet or case study.
Author: Language: English Episodes: 100

Social Pros Podcast
Podcast Episodes
How an Ivy League Uses a Social-First Approach to Build Community [not-audio_url] [/not-audio_url]

Duration: 31:38
How does an Ivy League school manage its social media with a small team? We asked Maya Wesby, Social Media Manager at Harvard Graduate School of Education, for some insider insights into her role on this week's Social Pr…
Orcas, Community, and Social Culture [not-audio_url] [/not-audio_url]

Duration: 37:01
HeyOrca, the uniquely named social media scheduler, is one to keep an eye on for some community-driven content inspiration. Their CEO, Joe Teo joins this episode of Social Pros to share his vision behind collaborative wo…
How Planoly Empowers Creators to Evolve on Social [not-audio_url] [/not-audio_url]

Duration: 31:38
Social media for brands has evolved and a big driver of the shift has been the emergence of the creator economy. Audiences resonate with organic, user-generated content on a level rarely seen with other strategies. To ta…
Greatest Hits: How DoctorJonPaul Became a Trailblazing Creator [not-audio_url] [/not-audio_url]

Duration: 37:27
Are you ready to build a brand and become a creator? Then this episode of Social Pros is for you. We revisited one of our favorite episodes from 2023 with DoctorJonPaul. They are the Executive Producer of the BFF: Black,…
How to Be a Higher Ed Marketer with Bart Caylor [not-audio_url] [/not-audio_url]

Duration: 42:28
Higher education may have been slower to adopt modern marketing practices and technology like AI, but higher ed marketer Bart Caylor is on a mission to change that. As President and Founder of Caylor Solutions and The Hi…
Why Focus is the Path to Success with Justin Tse [not-audio_url] [/not-audio_url]

Duration: 42:09
Content creators each have their own journeys and secrets to success, but for Justin Tse, content creator and CEO of Feature Media, it's all about staying focused and consistently creating content that you love. Full Epi…
How a Social Pro Pivoted from Sports to Startup Success [not-audio_url] [/not-audio_url]

Duration: 36:33
If you're in the market for career advice, this is the episode of Social Pros you need. We speak to Eric Stark, Co-Founder and President at Slate who provides some excellent reminders on how to be a decent human being, a…
How Student Creators Fuel Boston University's Social Presence [not-audio_url] [/not-audio_url]

Duration: 30:28
If you want to showcase the experience of being a student, who better to ask than the students themselves? We shine the spotlight on Boston University's student creator program with Director of Social Media, Dave McDonal…
What Dik Dik's Taught the San Diego Zoo [not-audio_url] [/not-audio_url]

Duration: 35:42
Animal pics brighten our day here at Convince & Convert. We're sure you can relate! But we've found out that there's so much more to San Diego Zoo Wildlife Alliance's social than animal pics. We're thrilled to welcome th…