Why Creativity Is the New Productivity

Why Creativity Is the New Productivity

Author: Convince & Convert June 1, 2024 Duration: 43:44
Social Pros Podcast
BusinessMarketing

As a creative, where do you stand on AI? Do you see it as a friend or foe? In this episode of Social Pros, we speak to Simon Berg, Founder of Ceros, who talks about the use of AI in the creative space and how we can find that happy place in the middle… 

Full Episode Details

New AI tools are coming at us thick and fast. That genie has well and truly left the bottle and as creatives, it's time to decide whether we will embrace it as a part of our work processes or get left behind.

While this might sound harsh to some, it's the conversation that everyone is having and it was great to dive into it with British entrepreneur and thought leader in AI and creativity, Simon Berg.

Simon opens up about his journey from struggling with academic and family constraints, to finding solace in creative expression. He emphasizes the significance of embracing AI as a collaborator, providing many of his own experiences navigating its potential and challenges.

He also talks about the importance of authenticity, how to effectively brief AI tools, and the role of constructive feedback in personal and professional growth. Simon also expresses his vision for a future where productivity is driven by creativity, underscoring the necessity for organizations to adapt to the insanely quick advancements in AI technology.

In This Episode:

  • 1:08 - The early days of Ceros and what it is today 
  • 2:33 - What it was about the creative space that Simon felt needed a solution like Ceros
  • 4:56 - How Simon came to start interacting with AI and how he feels about it as a creative 
  • 8:23 - Simon's advice for creatives worried about gen AI uprooting everything they've known
  • 13:06 - Why we should play with AI and the benefits
  • 15:08 - How organizations should support and onboard their people when introducing new AI tools
  • 18:54 - Unpacking the concerns around the opportunity for AI tools to inherit bias 
  • 19:37 - How to brief your AI companion better so the results are authentic and accurate 
  • 25:36 - Simon's advice to someone looking to express themselves more creatively 
  • 25:46 - Why you need to surround yourself with people who tell you what you need to hear not what you want to hear
  • 29:51 - What Simon is most looking forward to over the next five years
  • 32:30 - Where to connect with Simon
  • 33:43 - Simon's advice to Social Pros

Resources

Visit SocialPros.com for more insights from your favorite social media marketers.


For years, Social Pros Podcast has served as an essential meeting point for those who do the real work in digital marketing. Created by Convince & Convert, this isn't a theoretical discussion; it's a deep dive into the practical realities of managing social media within larger business ecosystems. The conversations here consistently explore how platforms intersect with brand strategy, content creation, public relations, and paid media, moving beyond hype to examine measurable impact. You'll hear directly from the people behind the profiles at major organizations like Google, Reddit, Uber, and Oracle, gaining insight into their successes and the challenges they navigate daily. The longevity of this podcast is a testament to its value, offering a accumulated wealth of knowledge from hundreds of candid interviews and expert commentaries. Each episode functions like a focused case study, breaking down the "how" and "why" behind decisions that drive genuine business results. If you're looking to understand the evolving role of social media beyond the latest trend, this series provides a grounded, insider perspective that has educated a generation of marketing professionals. Tune in to hear the actual pros discuss the work that rarely makes it into a polished tweet or case study.
Author: Language: English Episodes: 100

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