“We’ve Never Paid That Much…” Here’s My Reply

“We’ve Never Paid That Much…” Here’s My Reply

Author: Justin Moore September 23, 2025 Duration: 17:41
“What’s your CPM?” “We’ve never paid that much before.” “Can we start with a one-post test?” If you’ve ever heard any of these from a brand, this episode is your new playbook. Justin and Joe go head-to-head in a live negotiation role-play game — reacting in real time to difficult objections and breaking down exactly how creators should respond. You’ll learn: Why CPM is the wrong question (and what to say instead) How to pivot the conversation to Awareness, Repurposing, or Conversion goals (ARC Framework) What to say when a brand says they’ve worked with “cheaper creators” 💡 Whether you're a podcaster, YouTuber, or newsletter writer, this will help you land higher-quality sponsorships. Grab the book to learn all the secrets: https://sponsormagnet.com Want one-on-one guidance? Join Wizard’s Guild: https://wizardsguild.com

If you're building an audience and wondering how to actually make it work for you, there's a gap between creating content and creating a real business. Sponsor Magnet: Attract, Price, & Execute Dream Partnerships exists for that exact shift. Host Justin Moore, who developed the Sponsor Magnet system and founded Creator Wizard, moves past vague inspiration and into the precise mechanics of brand deals. You'll hear direct conversations about how to position yourself so companies seek you out, how to confidently price your offerings beyond basic rates, and how to structure partnerships that are rewarding for both sides. This isn't about waiting for an inbox miracle; it's a tactical guide for converting your influence into a reliable revenue stream. Each episode of this podcast focuses on a specific, actionable strategy, drawing from the real-world processes that have already worked for hundreds of other creators and entrepreneurs. The tone is straightforward and rooted in experience, cutting through the noise to discuss what actually works in the evolving landscape of sponsored content and strategic partnerships. For anyone serious about treating their creative work as a sustainable business, this podcast provides the missing playbook.
Author: Language: en-us Episodes: 45

Sponsor Magnet: Attract, Price, & Execute Dream Partnerships
Podcast Episodes
Why 90% of Virtual Events & Summits Fail to Get Sponsors (Avoid This) [not-audio_url] [/not-audio_url]

Duration: 31:40
"Justin, I need your help. I have six weeks till my live summit. We have zero sponsors." That's how this emergency coaching call started with John Meese—and what followed was a masterclass in last-minute sponsorship stra…
How Usage Rights Can Help You Charge $10K More (Live Coaching Replay) [not-audio_url] [/not-audio_url]

Duration: 1:07:03
How do you tell a brand they can't use your content forever without killing the deal? What's the difference between licensing and amplification rights? And how do you actually enforce usage rights after they expire? In t…
How Her Day Job at Intel Makes Her Better at Sponsorships [not-audio_url] [/not-audio_url]

Duration: 15:09
When you're not desperate for sponsorship money, everything changes. You get pickier. You negotiate better. You only work with brands you actually love. That's the reality for Liz, a mechanical engineer at Intel who runs…
Your Follower Count Means Nothing (Why Brands Don’t Care) [not-audio_url] [/not-audio_url]

Duration: 35:38
What happens when a creator with 20,000 followers lands better sponsorship deals than creators with millions? Avi Gandhi proves that follower count is the least important metric when pitching brands—and he shares exactly…
From 0 to Sponsored: Small Creator's Roadmap [not-audio_url] [/not-audio_url]

Duration: 15:34
Getting your first brand deal as a smaller creator? It's intimidating as heck. You're looking around at other creators wondering "How are THEY landing all these deals?" Meanwhile, you're stuck applying to campaigns that…
Pitching a $12,500 Sponsorship LIVE on Camera [not-audio_url] [/not-audio_url]

Duration: 27:49
Stop hackers from stealing your accounts with Bitdefender Security for Creators. Claim your 30-day free trial today: https://go.creatorwizard.com/bitdefender-pod-q425 Thanks to Bitdefender for sponsoring this episode! I'…
2,000 Brand Pitches, 6 Responses...WTF? (Live Coaching Replay) [not-audio_url] [/not-audio_url]

Duration: 1:12:47
Ever sent hundreds of brand pitches and gotten crickets? You're not alone. In this raw coaching call, we tackle one creator's brutal reality: 2,000 cold emails sent, only 6 responses received. We break down exactly what…
This 135K YouTuber Quit Sponsorships (Here's Why) [not-audio_url] [/not-audio_url]

Duration: 16:09
Stop hackers from stealing your accounts with Bitdefender Security for Creators. Claim your 30-day free trial today: https://go.creatorwizard.com/bitdefender-pod-q425 Thanks to Bitdefender for sponsoring this episode! Wh…