How a Media Startup is Revolutionizing an Entire Industry

How a Media Startup is Revolutionizing an Entire Industry

Author: Burkland November 30, 2023 Duration: 27:43
Today’s guest, Griffin O'Brien, CEO of Estate Media, shares his journey from a traditional media background to founding a unique startup and video-first platform for real estate. We explore how Griff and his co-founders are changing the real estate industry with a tech forward media company that leverages the latest in digital. Additionally, Griff provides insights into the challenges of fundraising and the importance of data-driven decision-making.

Hear more about:
  • How professional first creators are transforming traditional marketing
  • The “uphill battle” of fundraising for a digital media startup in a tough environment
  • How adapting to market changes can modernize an entire industry

—----
Stay connected with our host, Kate Adams, here on LinkedIn!

Tuning into Startup Success: A Podcast for Founders & Investors feels less like attending a formal lecture and more like pulling up a chair in a room full of people who have actually built and funded companies. Hosted by the team at Burkland, the conversations here move beyond theory to focus on the tangible, often messy, realities of scaling a business. You’ll find episodes that feel timely, addressing the specific challenges and opportunities that founders and investors are navigating right now. The dialogue is driven by guests who have lived it-founders recounting pivotal moments from their journey and investors explaining the nuances behind their decisions. This isn't about generic advice; it's about the operational details that make or break growth. Each discussion naturally narrows in on a single, critical pressure point, whether that's untangling a complex financing round, refining a go-to-market strategy, or building a culture that can withstand rapid hiring. The value of this podcast lies in its specificity and the credibility of the voices featured. It serves as a practical resource for anyone actively involved in the lifecycle of a startup, offering perspectives that are immediately applicable to your own work. By focusing on real stories and current trends, the series provides a grounded, actionable look at what genuine progress requires from both sides of the founder-investor relationship.
Author: Language: English Episodes: 100

Startup Success: A Podcast for Founders & Investors
Podcast Episodes
Using Demand Generation to Drive Revenue & Growth at Startups [not-audio_url] [/not-audio_url]

Duration: 25:19
Startup marketing expert Scott Gelber joins us for an in-depth discussion on how startups can use demand generation and account-based marketing to ramp their revenue pipelines. Scott is the founder of SRG Marketing, a di…