The Steps for Building an Incredible Digital Brand

The Steps for Building an Incredible Digital Brand

Author: Burkland February 27, 2024 Duration: 24:53
No matter what industry you’re in, your audience is savvier than ever about digital branding and marketing. The tactics that worked 5 years ago no longer apply. And this makes growing your business and driving sales more challenging than ever.

That's why today, we're excited to sit down with a true digital marketing and branding expert to delve into strategies that will help your startup break through the noise.

Our guest, Juntae DeLane, is a sought-after strategist, thought leader, and the Founder + Chief Strategist at Digital Delane, a full-service digital marketing agency. He also founded the Digital Branding Institute and has spoken around the world on the practice of digital branding.

Juntae walks us step-by-step through what it takes to build a successful brand and convert customers in today’s ever-shifting market.

We discuss:
  • The new rules of SEO and how to align content with Google's latest algorithm
  • Why credibility & trustworthiness are key to your content creation strategy
  • How a CRM system can multiple the efforts of small teams
  • Why personal branding is especially important for founders
  • His assertion that today all brands are built on social

Juntae wraps up with insights he learned along his founder’s journey … "Being a successful founder really starts from within. It takes something on the inside that keeps you going. You have to ask yourself if you have that grit."

Don’t miss this incredible episode packed with the best digital branding and marketing advice out there!

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Stay connected with our host, Kate Adams, here on LinkedIn!

Tuning into Startup Success: A Podcast for Founders & Investors feels less like attending a formal lecture and more like pulling up a chair in a room full of people who have actually built and funded companies. Hosted by the team at Burkland, the conversations here move beyond theory to focus on the tangible, often messy, realities of scaling a business. You’ll find episodes that feel timely, addressing the specific challenges and opportunities that founders and investors are navigating right now. The dialogue is driven by guests who have lived it-founders recounting pivotal moments from their journey and investors explaining the nuances behind their decisions. This isn't about generic advice; it's about the operational details that make or break growth. Each discussion naturally narrows in on a single, critical pressure point, whether that's untangling a complex financing round, refining a go-to-market strategy, or building a culture that can withstand rapid hiring. The value of this podcast lies in its specificity and the credibility of the voices featured. It serves as a practical resource for anyone actively involved in the lifecycle of a startup, offering perspectives that are immediately applicable to your own work. By focusing on real stories and current trends, the series provides a grounded, actionable look at what genuine progress requires from both sides of the founder-investor relationship.
Author: Language: English Episodes: 100

Startup Success: A Podcast for Founders & Investors
Podcast Episodes
How to Build High-Performing Teams at Every Stage of Your Startup [not-audio_url] [/not-audio_url]

Duration: 27:35
(00:00:00) How to Build High-Performing Teams at Every Stage of Your Startup (00:00:17) Introduction (00:01:00) Lidiya’s Background (00:01:44) Focus of Build It Labs (00:02:54) Three Components of Operations (00:04:12) T…
A Startup Story on How to Manage Rapid Growth [not-audio_url] [/not-audio_url]

Duration: 23:50
What does it take to build a biotech startup tackling one of the toughest challenges in women’s health? In this episode of Startup Success, we sit down with Oriana Papin-Zoghbi, Founder and CEO of AOA, whose company is p…
AI, Risk, and Why Most Startups Don’t Make It [not-audio_url] [/not-audio_url]

Duration: 32:00
On this episode of Startup Success, Kate sits down with Itamar Novick, Founder and General Partner of Recursive Ventures, who has been named one of Business Insider’s Top 100 Global Seed Investors for five years running.…
Startup Marketing 101: Digital Strategy in the Age of AI [not-audio_url] [/not-audio_url]

Duration: 29:22
Most founders know they need marketing to build their business—but few know where to start.In this episode of Startup Success, host Kate sits down with Jacqueline Basulto, Founder & CEO of SeedX, a full-service digital m…
Q3 Snapshot: The Startup Ecosystem [not-audio_url] [/not-audio_url]

Duration: 17:46
With Q3 behind us, the headlines continue to be pessimistic—but Steve Lord, Burkland's COO and Head of Knowledge Share, says the story is more complicated and less alarming.Steve joins us at the close of each quarter for…
A New Take on the VC-Founder Relationship [not-audio_url] [/not-audio_url]

Duration: 28:14
Ivan Montoya is a venture capitalist with a fresh perspective on the typical VC–founder relationship. He and his firm, NuMundo Ventures, take an unusually hands-on approach with pre-seed and seed-stage founders—providing…
Insights for Success from a World-Changing AI Startup [not-audio_url] [/not-audio_url]

Duration: 31:21
Materials development touches all startups—driving technological progress and innovation across every industry. In this episode of Startup Success, host Kate Adams sits down with Joseph Krause, Co-Founder & CEO of Radica…
After the Round Closes: How to Leverage Your Investors [not-audio_url] [/not-audio_url]

Duration: 31:18
In this episode, host Kate Adams sits down with Julia Austin—Executive Fellow at Harvard Business School, startup advisor, executive coach, and author of After the Idea: What It Really Takes to Create and Scale a Startup…
When Passion Meets Product-Market Fit [not-audio_url] [/not-audio_url]

Duration: 19:23
In this episode of Startup Success, we sit down with Ian Bateman, co-founder and CEO of Highscore, a startup on a mission to bring more games to more people—especially long-neglected Mac users—by enabling PC games to wor…
Using Customer Feedback to Drive Product Market Fit & Growth [not-audio_url] [/not-audio_url]

Duration: 26:50
Most founders say they value customer feedback—but few know how to truly hear it, let alone act on it. On today’s episode, we are excited to welcome serial founder and CEO Eli Portnoy of Backengine.ai, a platform revolut…