The Steps for Building an Incredible Digital Brand

The Steps for Building an Incredible Digital Brand

Author: Burkland February 27, 2024 Duration: 24:53
No matter what industry you’re in, your audience is savvier than ever about digital branding and marketing. The tactics that worked 5 years ago no longer apply. And this makes growing your business and driving sales more challenging than ever.

That's why today, we're excited to sit down with a true digital marketing and branding expert to delve into strategies that will help your startup break through the noise.

Our guest, Juntae DeLane, is a sought-after strategist, thought leader, and the Founder + Chief Strategist at Digital Delane, a full-service digital marketing agency. He also founded the Digital Branding Institute and has spoken around the world on the practice of digital branding.

Juntae walks us step-by-step through what it takes to build a successful brand and convert customers in today’s ever-shifting market.

We discuss:
  • The new rules of SEO and how to align content with Google's latest algorithm
  • Why credibility & trustworthiness are key to your content creation strategy
  • How a CRM system can multiple the efforts of small teams
  • Why personal branding is especially important for founders
  • His assertion that today all brands are built on social

Juntae wraps up with insights he learned along his founder’s journey … "Being a successful founder really starts from within. It takes something on the inside that keeps you going. You have to ask yourself if you have that grit."

Don’t miss this incredible episode packed with the best digital branding and marketing advice out there!

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Stay connected with our host, Kate Adams, here on LinkedIn!

Tuning into Startup Success: A Podcast for Founders & Investors feels less like attending a formal lecture and more like pulling up a chair in a room full of people who have actually built and funded companies. Hosted by the team at Burkland, the conversations here move beyond theory to focus on the tangible, often messy, realities of scaling a business. You’ll find episodes that feel timely, addressing the specific challenges and opportunities that founders and investors are navigating right now. The dialogue is driven by guests who have lived it-founders recounting pivotal moments from their journey and investors explaining the nuances behind their decisions. This isn't about generic advice; it's about the operational details that make or break growth. Each discussion naturally narrows in on a single, critical pressure point, whether that's untangling a complex financing round, refining a go-to-market strategy, or building a culture that can withstand rapid hiring. The value of this podcast lies in its specificity and the credibility of the voices featured. It serves as a practical resource for anyone actively involved in the lifecycle of a startup, offering perspectives that are immediately applicable to your own work. By focusing on real stories and current trends, the series provides a grounded, actionable look at what genuine progress requires from both sides of the founder-investor relationship.
Author: Language: English Episodes: 100

Startup Success: A Podcast for Founders & Investors
Podcast Episodes
Q2 Snapshot: The Startup Ecosystem [not-audio_url] [/not-audio_url]

Duration: 20:25
With Q2 in the rearview mirror, we welcome back one of our most popular guests, Steve Lord, COO & Head of Service Delivery at Burkland. Steve joins us for a macro view of the startup and VC ecosystem—and the message is c…
What to Stop Doing Today: Real Talk with a Startup Coach [not-audio_url] [/not-audio_url]

Duration: 23:15
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How a User-Driven Pivot Led to Product-Market Fit [not-audio_url] [/not-audio_url]

Duration: 25:09
In this episode, we sit down with Merrill Lutsky, Co-Founder and CEO of Graphite, a breakout startup redefining code review for the AI era. Originally built solely as an internal code review tool, Graphite unexpectedly a…
Pitch to Deck to Close: Mastering Fundraising [not-audio_url] [/not-audio_url]

Duration: 31:57
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Duration: 26:15
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Your Startup Board: How to Make it a Game Changer [not-audio_url] [/not-audio_url]

Duration: 32:03
What makes a startup board really effective? How do you build one that will truly benefit your startup? How do you conduct board meetings that are helpful and not just a quarterly scramble to put together a deck? In this…
Think Like a Scientist: Smarter Decision-Making for Founders [not-audio_url] [/not-audio_url]

Duration: 23:35
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Strategies for Startups Outside Silicon Valley [not-audio_url] [/not-audio_url]

Duration: 24:30
Finding startup success outside of Silicon Valley is possible – it just requires some ingenuity.We couldn’t think of anyone who knows more about this topic than Rick Turoczy.With three decades of experience supporting fo…
Q1 Snapshot: The Startup Ecosystem [not-audio_url] [/not-audio_url]

Duration: 23:55
Join us for a Q1 update! Kicking off 2025, many anticipated a return to the "good old days" of economic optimism, but the reality has been more complex. In this episode of Startup Success, we sit down with Steven Lord, B…
Data Privacy Considerations that Startups Can’t Ignore [not-audio_url] [/not-audio_url]

Duration: 24:06
In this episode of Startup Success, we explore the data privacy considerations that all founders need to address, not ignore, with Katharine Tomko, Partner at First Ascent Ventures. Katharine fully understands all the pr…