Why are we Really Building a Startup

Why are we Really Building a Startup

Author: Startups.com May 11, 2026 Duration: 33:43

What are you really trying to fix by building this company—and what happens when you finally admit it? The conversation unpacks how founders often default to a public “change the world” story while their private motive is something more personal like safety, control, validation, belonging, autonomy, or even revenge. When that real why stays hidden, decisions get miscalibrated and founders chase the hardest possible path (like massive VC rounds) even when a smaller outcome might satisfy the true need. They discuss how these motives “leak out,” especially after selling a company and realizing you’re no longer needed, and why success (even IPO-level) rarely erases old wounds. The key is naming the motive, right-sizing the plan to it (“minimum viable ego”), and building a deliberate version of success that fits what you’re actually optimizing for.

00:00 Founders Lie to Themselves
01:53 Public Why vs Private Motive
02:58 Freudian Roots of Drive
03:37 Will’s Safety and Control Story
07:11 When the Why Leaks Out
07:35 Selling and Not Being Needed
09:57 Validation as True North
12:01 Ryan’s North Star Revealed
13:45 Will’s Revenge and Proving
16:07 Steve Jobs Still Hurt
17:57 Haters And Criticism
18:44 Minimum Viable Ego
19:29 Different Success Thresholds
20:47 Stop Trying To Prove Them
21:22 Pick The Right Vehicle
22:05 The Villain You Invent
23:45 Success Doesnt Fix You
29:17 Money And Marriage Myths
30:25 Alignment Over Ego Death
31:03 Autonomy As The Real Goal
32:34 Own Your Motivation

Resources:
Startup Therapy Podcast
https://www.startups.com/community/startup-therapy
Website
https://www.startups.com/begin
LinkedIn
https://www.linkedin.com/company/startups-co/

Join our Network of Top Founders
Wil Schroter
https://www.linkedin.com/in/wilschroter/
Ryan Rutan
https://www.linkedin.com/in/ryan-rutan/


Building a company is far more chaotic and personal than any business school case study lets on. Startup Therapy from Startups.com digs into that reality, moving past polished success stories to focus on the raw, unvarnished journey. Hosts Wil Schroter and Ryan Rutan, who have each navigated these trenches themselves, lead conversations that feel more like essential conversations between founders than a standard interview show. They tackle the specific pressures that come with trying to transform an idea into something meaningful-the financial strain, the team dynamics, the personal sacrifices, and the frequent moments of doubt that rarely make the keynote speech. This podcast operates on a simple premise: the best guidance comes from those who have been there, not from abstract theory. Each episode is a candid session, dissecting the professional hurdles and the intense emotional toll that founders manage daily. You’ll hear direct talk about fundraising fails, partnership conflicts, burnout, and the small victories that keep everything moving forward. It’s a resource for anyone in the thick of building something, offering practical perspectives and a sense of shared experience when the path gets especially tough. The dialogue is straightforward and focused on actionable insight, providing a genuine look at the resilience required to change the world, one startup at a time.
Author: Language: English Episodes: 100

Startup Therapy
Podcast Episodes
Make Money First - Then Make a Product [not-audio_url] [/not-audio_url]

Duration: 41:00
In this episode, Ryan and Will discuss the common misconception that startups need funding before generating revenue. They emphasize that the actual business isn't just the product but the revenue it generates. The discu…
It's really HARD to REPEAT A WIN [not-audio_url] [/not-audio_url]

Duration: 31:25
Will and Ryan discuss the dangerous mindset founders can fall into after hitting it big with their startups. They reflect on the story of Peter Chesky, co-founder of Wish, who became a billionaire during the tech IPO boo…
Does LOCATION matter for your startup? [not-audio_url] [/not-audio_url]

Duration: 36:57
Ryan and Will discuss the evolution of startup location strategies. They reminisce about the bygone era when relocating to major hubs like San Francisco was essential for success due to access to talent, investors, and n…
Are The Sacrifices Worth It? [not-audio_url] [/not-audio_url]

Duration: 47:45
In this episode of the Startup Therapy Podcast, the guys tackle the big question: was the entrepreneurial journey worth it? They discuss the sacrifices, the missed experiences, and the immense pressures that come with be…
Are Founders Forged Over Youth? [not-audio_url] [/not-audio_url]

Duration: 43:45
In this episode of the Startup Therapy Podcast, Ryan Rutan and Will Schroter discuss how childhood experiences influence the entrepreneurial journey. They explore why many founders' origin stories trace back to their ear…
Assets OVER Exits [not-audio_url] [/not-audio_url]

Duration: 39:42
In this episode of Startup Therapy, Ryan Rutan and Will Schroeter challenge the startup world's focus on big exits and venture capital. They highlight the benefits of cash-flowing businesses, showing how consistent profi…
You Only Have to Be Right Once [not-audio_url] [/not-audio_url]

Duration: 32:58
In this episode of the Startup Therapy podcast, Ryan and Will chat about how startup success isn’t always a straight path. They use Mark Cuban’s story as a prime example, showing why sticking it out for the long run is s…
What Would I do Differently [not-audio_url] [/not-audio_url]

Duration: 33:18
In this episode of The Startup Therapy, Ryan Rutan and Will Schroter explore the 'what if' scenarios that often preoccupy founders. Will shares personal milestones, showing how taking bigger risks shaped his journey. The…
When Can I Afford to GAMBLE? [not-audio_url] [/not-audio_url]

Duration: 30:41
In this episode of the Startup Therapy Podcast, Ryan Rutan and Will Schroter dive into an interesting perspective: taking risks in entrepreneurship is actually a luxury, not the norm. They break down what it really costs…
Can Founders Find Contentment? [not-audio_url] [/not-audio_url]

Duration: 43:19
In this episode of the Startup Therapy Podcast, Ryan Rutan and Will Schroeter delve into the anxiety surrounding contentment in the startup ecosystem. They question the conventional wisdom that equates contentment with s…