Why are we Really Building a Startup

Why are we Really Building a Startup

Author: Startups.com May 11, 2026 Duration: 33:43

What are you really trying to fix by building this company—and what happens when you finally admit it? The conversation unpacks how founders often default to a public “change the world” story while their private motive is something more personal like safety, control, validation, belonging, autonomy, or even revenge. When that real why stays hidden, decisions get miscalibrated and founders chase the hardest possible path (like massive VC rounds) even when a smaller outcome might satisfy the true need. They discuss how these motives “leak out,” especially after selling a company and realizing you’re no longer needed, and why success (even IPO-level) rarely erases old wounds. The key is naming the motive, right-sizing the plan to it (“minimum viable ego”), and building a deliberate version of success that fits what you’re actually optimizing for.

00:00 Founders Lie to Themselves
01:53 Public Why vs Private Motive
02:58 Freudian Roots of Drive
03:37 Will’s Safety and Control Story
07:11 When the Why Leaks Out
07:35 Selling and Not Being Needed
09:57 Validation as True North
12:01 Ryan’s North Star Revealed
13:45 Will’s Revenge and Proving
16:07 Steve Jobs Still Hurt
17:57 Haters And Criticism
18:44 Minimum Viable Ego
19:29 Different Success Thresholds
20:47 Stop Trying To Prove Them
21:22 Pick The Right Vehicle
22:05 The Villain You Invent
23:45 Success Doesnt Fix You
29:17 Money And Marriage Myths
30:25 Alignment Over Ego Death
31:03 Autonomy As The Real Goal
32:34 Own Your Motivation

Resources:
Startup Therapy Podcast
https://www.startups.com/community/startup-therapy
Website
https://www.startups.com/begin
LinkedIn
https://www.linkedin.com/company/startups-co/

Join our Network of Top Founders
Wil Schroter
https://www.linkedin.com/in/wilschroter/
Ryan Rutan
https://www.linkedin.com/in/ryan-rutan/


Building a company is far more chaotic and personal than any business school case study lets on. Startup Therapy from Startups.com digs into that reality, moving past polished success stories to focus on the raw, unvarnished journey. Hosts Wil Schroter and Ryan Rutan, who have each navigated these trenches themselves, lead conversations that feel more like essential conversations between founders than a standard interview show. They tackle the specific pressures that come with trying to transform an idea into something meaningful-the financial strain, the team dynamics, the personal sacrifices, and the frequent moments of doubt that rarely make the keynote speech. This podcast operates on a simple premise: the best guidance comes from those who have been there, not from abstract theory. Each episode is a candid session, dissecting the professional hurdles and the intense emotional toll that founders manage daily. You’ll hear direct talk about fundraising fails, partnership conflicts, burnout, and the small victories that keep everything moving forward. It’s a resource for anyone in the thick of building something, offering practical perspectives and a sense of shared experience when the path gets especially tough. The dialogue is straightforward and focused on actionable insight, providing a genuine look at the resilience required to change the world, one startup at a time.
Author: Language: English Episodes: 50

Startup Therapy
Podcast Episodes
We Need "Unfireable" Founders [not-audio_url] [/not-audio_url]

Duration: 38:33
Why do founders have to be “unfireable” for a startup to work? The episode argues that founding is the only job where you create the role yourself, have no real credentials, and will be wrong most of the time—yet you mus…
How to be a Horrible Startup Advisor [not-audio_url] [/not-audio_url]

Duration: 33:22
Ever gotten startup advice that sounded like a fact—but was really just someone’s confident opinion? This episode breaks down why so much startup advice is dangerous, especially from well-meaning advisors who lack self-a…
Which Version of Me is Coming to Dinner Tonight [not-audio_url] [/not-audio_url]

Duration: 43:50
Ever wonder which “version of you” should show up to dinner, a board meeting, or a team update? This episode breaks down why founders feel like they’re constantly auditioning different personas—optimistic forecaster, cal…
The Death of the Technical Cofounder [not-audio_url] [/not-audio_url]

Duration: 43:48
What if you could build a working prototype without giving away half your company? The episode argues that tools like Claude have ended the old “technical co-founder as early-stage gatekeeper” dynamic: founders used to n…
We Do What Other's Won't [not-audio_url] [/not-audio_url]

Duration: 35:41
What are you actually willing to do to get what you want as a founder? Using Will’s 6:00 a.m., 15-degree framing session and a dumpster-diving Bobcat mishap as metaphors, this episode breaks down what separates founders…
Everyone is a startup... Again [not-audio_url] [/not-audio_url]

Duration: 38:17
What happens when AI turns your hard-won moat into a weekend project? This episode argues that AI has effectively forced established companies back into “startup mode,” wiping out long-held assumptions about products, st…
Where were you when I was broke? [not-audio_url] [/not-audio_url]

Duration: 48:52
Ever notice how people show up loudest after you’ve already won? This episode digs into why founders often get the least support when the risk is highest—and the most opinions once success is “de-risked.” Will shares ear…
What if I'm the Best, but don't know it? [not-audio_url] [/not-audio_url]

Duration: 54:31
What if building a company is the fastest way to find out what you’re actually capable of? This episode explores how startups don’t just get built by founders—startups build founders by forcing them into new roles like f…
Founders Don't Retire [not-audio_url] [/not-audio_url]

Duration: 33:48
What if “retirement” for founders isn’t about stopping work, but finally getting relief? The conversation unpacks why builders rarely stop building: founders are wired to create, not to consume, and the fantasy of beach…
The Right Time to Start is Right Now [not-audio_url] [/not-audio_url]

Duration: 38:10
Ever feel like you’re “almost ready” to launch—just one more feature, plan, or credential away? This episode argues that “ready” isn’t a prerequisite for startups; it’s the result of starting and getting real market feed…