Why are we Really Building a Startup

Why are we Really Building a Startup

Author: Startups.com May 11, 2026 Duration: 33:43

What are you really trying to fix by building this company—and what happens when you finally admit it? The conversation unpacks how founders often default to a public “change the world” story while their private motive is something more personal like safety, control, validation, belonging, autonomy, or even revenge. When that real why stays hidden, decisions get miscalibrated and founders chase the hardest possible path (like massive VC rounds) even when a smaller outcome might satisfy the true need. They discuss how these motives “leak out,” especially after selling a company and realizing you’re no longer needed, and why success (even IPO-level) rarely erases old wounds. The key is naming the motive, right-sizing the plan to it (“minimum viable ego”), and building a deliberate version of success that fits what you’re actually optimizing for.

00:00 Founders Lie to Themselves
01:53 Public Why vs Private Motive
02:58 Freudian Roots of Drive
03:37 Will’s Safety and Control Story
07:11 When the Why Leaks Out
07:35 Selling and Not Being Needed
09:57 Validation as True North
12:01 Ryan’s North Star Revealed
13:45 Will’s Revenge and Proving
16:07 Steve Jobs Still Hurt
17:57 Haters And Criticism
18:44 Minimum Viable Ego
19:29 Different Success Thresholds
20:47 Stop Trying To Prove Them
21:22 Pick The Right Vehicle
22:05 The Villain You Invent
23:45 Success Doesnt Fix You
29:17 Money And Marriage Myths
30:25 Alignment Over Ego Death
31:03 Autonomy As The Real Goal
32:34 Own Your Motivation

Resources:
Startup Therapy Podcast
https://www.startups.com/community/startup-therapy
Website
https://www.startups.com/begin
LinkedIn
https://www.linkedin.com/company/startups-co/

Join our Network of Top Founders
Wil Schroter
https://www.linkedin.com/in/wilschroter/
Ryan Rutan
https://www.linkedin.com/in/ryan-rutan/


Building a company is far more chaotic and personal than any business school case study lets on. Startup Therapy from Startups.com digs into that reality, moving past polished success stories to focus on the raw, unvarnished journey. Hosts Wil Schroter and Ryan Rutan, who have each navigated these trenches themselves, lead conversations that feel more like essential conversations between founders than a standard interview show. They tackle the specific pressures that come with trying to transform an idea into something meaningful-the financial strain, the team dynamics, the personal sacrifices, and the frequent moments of doubt that rarely make the keynote speech. This podcast operates on a simple premise: the best guidance comes from those who have been there, not from abstract theory. Each episode is a candid session, dissecting the professional hurdles and the intense emotional toll that founders manage daily. You’ll hear direct talk about fundraising fails, partnership conflicts, burnout, and the small victories that keep everything moving forward. It’s a resource for anyone in the thick of building something, offering practical perspectives and a sense of shared experience when the path gets especially tough. The dialogue is straightforward and focused on actionable insight, providing a genuine look at the resilience required to change the world, one startup at a time.
Author: Language: English Episodes: 100

Startup Therapy
Podcast Episodes
You only THINK you work HARD — The Hard Work Illusion [not-audio_url] [/not-audio_url]

Duration: 31:38
In this episode of the Startup Therapy podcast, hosts Ryan Rutan and Wil Schroter talk about the common misconception around 'working hard' within startups. They question the measurement of hard work, arguing that effort…
SMALL is the New Big - Embracing Efficiency in the Age of AI [not-audio_url] [/not-audio_url]

Duration: 38:59
In this episode of the Startup Therapy Podcast, hosts Ryan Rutan and Wil Schroter discuss the evolution of startups from the emphasis on scaling and headcount to prioritizing efficiency and output, largely due to advance…
The Spectrum of Investor Advice [not-audio_url] [/not-audio_url]

Duration: 43:24
In this episode of the Startup Therapy Podcast, Ryan Rutan and Wil Schroter discuss the complexities of handling feedback from investors, emphasizing the critical need for founders to properly qualify and assess the advi…
$10K Per Month isn't Just Revenue. It's Life Support [not-audio_url] [/not-audio_url]

Duration: 31:52
In today's Startup Therapy Podcast, Wil and Ryan talks about why earning atleast $10,000 per month is one of the most important milestones in your startup career. They stress the need to do whatever it takes to keep your…
Why Do VCs Keep Giving "failed" Founders Money? [not-audio_url] [/not-audio_url]

Duration: 33:42
In today's Startup Therapy Podcast, Wil and Ryan talks about why investors choose to invest on “failed” founders. They debunk the myth that failure marks the end of a founder's journey and shows why giving people a secon…
If It Makes Money, It Makes Sense [not-audio_url] [/not-audio_url]

Duration: 38:09
In today's Startup Therapy Podcast, Wil and Ryan talks about the importance of generating revenue and being willing to do whatever it takes to move a startup forward. They discuss why it's crucial for entrepreneurs to pr…
The Hidden Treasure of Failed Startups [not-audio_url] [/not-audio_url]

Duration: 35:48
In today's Startup Therapy Podcast, Wil and Ryan talks about the hidden treasure of failed startups. From redefining valuation to creative acquisition strategies, they share insights on salvaging value from adversity. Tu…
My Competitors Just Raised Funds - Am I Screwed? [not-audio_url] [/not-audio_url]

Duration: 36:25
In today's Startup Therapy Podcast, Wil and Ryan talks about what happens if your competitor got funded. Join as they discuss the common concern of competitors securing funds and share valuable perspectives on why this m…
Can Having Zero Experience Be a Huge Asset? [not-audio_url] [/not-audio_url]

Duration: 33:53
In today's Startup Therapy Podcast, Wil and Ryan explore whether lacking prior experience can be a game-changer for startup founders. Having zero experience means you're new to something, and surprisingly, that can be a…