How To Use Your Website to Build Trust with your Customer

How To Use Your Website to Build Trust with your Customer

Author: Dorien Morin-van Dam April 23, 2024 Duration: 31:40

Your website is often the first impression a potential client sees. What do they see when they visit, and more importantly, how does it make them feel? In this week's episode, Dorien talks with Ray Mitchell about creating trust with your website, as trust will help you make sales!

★★★★★

Are you grappling with your marketing strategies? Seeking to outperform your competition? 

You're in the right place. You'll gain access to a wealth of knowledge from leading experts, seasoned with practical, actionable advice to propel your business forward. In every 30-minute episode, we unpack the latest trends, decode the complexities of online marketing, and reveal secrets to successful branding. 

My guests aren’t just thought leaders; they’re trailblazers who have walked the path and are eager to guide you through it. Whether you’re fine-tuning your social media presence, brainstorming content ideas, or rethinking your entire business strategy, Strategy Talks is your go-to resource for staying ahead in the fast-paced marketing world. 

Sharpen your pencils, charge your device of choice, ignite your passion, and join us on this journey of growth and discovery. Tune in to Strategy Talks – where your marketing journey evolves, and your strategies transcend.

Let's do this!

★★★★★

Ray Mitchell is a marketing consultant and the founder of Made for You Media. For over a decade, Ray has helped local businesses and non-profit organizations grow their online presence to get them more business, more donors and more volunteers.

He is a regular speaker at WordCamp events all across the US, where he helps business owners who use WordPress to get more out of the platform and teaches them how to become more effective at promoting themselves and their businesses.

Ray was born in New York City and will always be a New Yorker, but he calls Winston-Salem, North Carolina home. Active in the local community, he is a member of Rotary, sits on a number of non-profit boards, and serves as a Business Mentor at the Small Business Center at the local community college.

Ray's first book, Magical Websites for Coaches, was published in 2023.

★★★★★

Strategy Talks is a podcast by Dorien Morin-van Dam, founder of More In Media, LLC.

Social media tools that we love, recommend, and use to produce this show:



Dorien Morin-van Dam knows what it's like to build a content engine without a massive budget or staff. In Strategy Talks: Content Strategy for Small Teams, she brings that practical, hands-on perspective to every conversation. This isn't about abstract theory; it's a direct line to operators who are in the trenches, sharing the specific, repeatable plays they use to turn thoughtful content into genuine business pipeline. Designed for founders, small teams, agencies, and solo consultants, each half-hour episode is tightly focused. You'll find discussions rooted in one of three critical areas: the fundamentals of content strategy and planning, the nuts and bolts of distribution and SEO, or the practical application of AI for content operations. The goal is always clarity-first, by defining a common problem many face, and then by unpacking a tangible solution. Listening to this podcast feels like having a seasoned strategist in your corner, cutting through the noise to deliver actionable insights you can apply almost immediately. If you're responsible for content but short on resources, these conversations provide the structured thinking and tactical advice to make your efforts more effective and less chaotic.
Author: Language: English Episodes: 100

Strategy Talks: Content Strategy for Small Teams
Podcast Episodes
From Content to Comments to Customers: The Growth Power of Social Care [not-audio_url] [/not-audio_url]

Duration: 31:06
Here’s the uncomfortable truth: most of your content, the content you’ve spent time researching and creating… is going nowhere.You are posting, people are liking, maybe even commenting, but it’s not turning into real rel…
AI Visibility: How to Show Up in LLMs Without a Big SEO Budget [not-audio_url] [/not-audio_url]

Duration: 39:39
Search is changing fast. ChatGPT, Perplexity, Google SGE—your future customers are asking questions in tools that skip the traditional click. So how do small teams stay visible in a world where links are disappearing?In…
What Leaders Get Wrong About Content Strategy (And How to Fix It) [not-audio_url] [/not-audio_url]

Duration: 36:42
If your team’s content is unclear, inconsistent, or just not getting (enough) traction, it might not be a content problem but a leadership problem. Ahem. You!It's you; you might be the problem.Join executive coach Lori B…