Need To Know Generative AI Strategies for your Business with Christopher S. Penn

Need To Know Generative AI Strategies for your Business with Christopher S. Penn

Author: Dorien Morin-van Dam February 20, 2025 Duration: 40:20
Strategy Talks: Content Strategy for Small Teams
BusinessEntrepreneurshipManagementMarketing

How are you keeping up with the rapidly evolving landscape of generative AI in marketing? 

With its potential to revolutionize content creation, personalization, and campaign efficiency, many marketers are left wondering how to harness its power effectively. 

Join us for Strategy Talks as we explore the practical strategies and applications of generative AI that can transform your marketing efforts and drive real results!

★★★★★

Christopher S. Penn is an internationally renowned keynote speaker who electrifies audiences with his expertise on artificial intelligence in marketing. A recognized thought leader, he demystifies complex AI concepts, providing practical strategies that empower marketers to achieve breakthrough results. Christopher’s insights on leveraging AI for data analysis, content creation, and strategic decision-making have shaped five key fields in the marketing industry: Google Analytics adoption, data-driven marketing and PR, modern email marketing, marketing data science, and AI/machine learning in marketing. His journey in AI began in 2013, a decade before tools like ChatGPT brought the technology into the mainstream, giving him a deep understanding of its potential and practical applications. His engaging and informative presentations leave attendees with actionable takeaways they can implement immediately.

As co-founder and Chief Data Scientist of Trust Insights, Christopher leads a team of experts dedicated to helping businesses unlock the full potential of their data using cutting-edge AI solutions. His proven track record of success includes building AI-powered systems that have delivered double-digit ROI for prominent brands such as Cisco Systems, T-Mobile, Citrix Systems, GoDaddy, AAA, McDonald’s, Twitter, and many others. He is a 2024, seven-time IBM Champion in IBM Data and AI and co-host of the award-winning Marketing Over Coffee marketing podcast. His work is also reflected in over two dozen marketing books, including the bestselling “AI for Marketers,” now in its third edition, and “Leading Innovation.”

★★★★★

Strategic Thinkers. 

Expert Insights. 

Strategy Talks.

Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies!

★★★★★

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Strategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5re

Strategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0

Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8

Strategy Talks | Season 4 Youtube Playlist:  https://bit.ly/3WVPUUg


Dorien Morin-van Dam knows what it's like to build a content engine without a massive budget or staff. In Strategy Talks: Content Strategy for Small Teams, she brings that practical, hands-on perspective to every conversation. This isn't about abstract theory; it's a direct line to operators who are in the trenches, sharing the specific, repeatable plays they use to turn thoughtful content into genuine business pipeline. Designed for founders, small teams, agencies, and solo consultants, each half-hour episode is tightly focused. You'll find discussions rooted in one of three critical areas: the fundamentals of content strategy and planning, the nuts and bolts of distribution and SEO, or the practical application of AI for content operations. The goal is always clarity-first, by defining a common problem many face, and then by unpacking a tangible solution. Listening to this podcast feels like having a seasoned strategist in your corner, cutting through the noise to deliver actionable insights you can apply almost immediately. If you're responsible for content but short on resources, these conversations provide the structured thinking and tactical advice to make your efforts more effective and less chaotic.
Author: Language: English Episodes: 100

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Strategy Talks: Content Strategy for Small Teams
Podcast Episodes
The 1-Hour Content Strategy Game Plan for Marketers with Paul Banks [not-audio_url] [/not-audio_url]

Duration: 33:07
Imagine turning just 30 minutes of video into hundreds of engaging digital assets that boost your brand authority and drive leads. In this episode of Strategy Talks, Dorien Morin-van Dam and Paul Banks, founder of Javeli…
How To Find Your Perfect Niche No Matter What You Sell [not-audio_url] [/not-audio_url]

Duration: 31:21
In business and in life, Finding your perfect niche is like finding the missing piece to a puzzle. It completes the picture, gives you direction, and makes everything click into place.Join Dorien and this week's guest fo…
The B2B Brand Building Strategies Used By Successful B2B Marketers [not-audio_url] [/not-audio_url]

Duration: 29:55
Marketers! As we close out 2024 and plan for 2025, you need to know what B2B brand-building strategies work, right? In this episode of Strategy Talks, you'll find out why 'Human Brands Win'! ★★★★★ Are you grappling with…
It's Time To Stop Chasing Marketing Hacks and Just Do The Work! [not-audio_url] [/not-audio_url]

Duration: 31:22
Are you tired of chasing the latest social media trends and following 'gurus' who do nothing on social media but repeat hacks and proclaim success? Join me for Strategy Talks as I sit down with Mallie Hart to debunk the…
The Importance of Taking Creative Risks to Scale your Business [not-audio_url] [/not-audio_url]

Duration: 32:04
Taking risks in marketing is inherently scary (and risky), and we don't always get buy-in from stakeholders to be creative. Then how do we move forward to scale if we are stuck in a box of what we are perceived to be doi…

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