Discovering the Problems and Missing Pieces in Creative Content through Data

Discovering the Problems and Missing Pieces in Creative Content through Data

Author: Michael Georgiou: Imaginovation, Co-founder, Tech Entrepreneur, Podcaster, Influencer July 7, 2021 Duration: 47:00
In today's episode of Tales from the PROS, I talk with Anastasia Leng, who is the Founder and CEO of CreativeX, a technology company that aims to advance creative expression through the clarity of data.  CreativeX technology is used globally by Fortune 500 brands like Unilever, Mondelez, Heineken, ABI, and more to measure creative efficiency, consistency, and impact across all creatives worldwide.  In this episode, we talk about Anastasia’s journey to entrepreneurship, her experience of building and growing a tech company, how to raise venture funding, and how to really succeed as an entrepreneur.   Don't Miss: 1. Anastasia’s inspiration to build a creative tech company - 07:56 2. What is a “good” media content or creative - 19:08 3. Importance of creative quality in marketing performance - 37:21   Listen and Subscribe on iTunes: https://podcasts.apple.com/us/podcast/tales-from-the-pros/id1371067192   Topics We Discuss: 1. Anastasia’s inspiring story of how she got to where she is today 2. Problems and missing pieces discovered in the creative world 3. What it means to scale your creative images and video at scale using data 4. What it’s like to raise venture funding and capital to scale a business 5. She explains some of CreativeX’s actionable insights and findings from the creative data collected 6. She describes her thoughts and advice on how to truly succeed as an entrepreneur 7. Anastasia talks about some of her toughest challenges in her career and how she overcame them 8. Anastasia defines her story in “one-word”   Follow Anastasia Leng Website: https://www.creativex.com/ Linkedin: https://www.linkedin.com/in/aleng/ Twitter: https://twitter.com/ponystasia   Follow Me and Subscribe: https://linktr.ee/mgeorgiou22

Hosted by Michael Georgiou, co-founder of the award-winning software development company Imaginovation, Tales From The PROS offers a rare look behind the curtain of the tech industry. Alongside Director of Growth Eric Lawrence, Michael facilitates candid discussions that move beyond theory to focus on the practical, often messy realities of building a business with technology. This podcast is built on the premise that the most valuable insights come from lived experience, not textbooks. You'll hear unfiltered stories about what actually works and what doesn't, covering the strategic decisions and unexpected hurdles that define the entrepreneurial journey. The conversations are designed to demystify the process of creating digital products and services, providing actionable lessons for founders, executives, and innovators. The goal is to translate complex technical concepts into clear business advantages, helping listeners make informed decisions without the common pitfalls. Tune in for a direct, no-fluff dialogue that prioritizes real-world application over abstract ideas, all grounded in the hosts' own professional trials and successes. It's a resource for anyone looking to leverage technology effectively, offering perspective and clarity directly from the field.
Author: Language: English Episodes: 83

Tales From The PROS
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