Generating Business Results With Effective And Strategic Digital Content

Generating Business Results With Effective And Strategic Digital Content

Author: Michael Georgiou: Imaginovation, Co-founder, Tech Entrepreneur, Podcaster, Influencer May 5, 2021 Duration: 50:39
In this episode of Tales from the PROS, I talk with Kelsey Raymond, who is the Co-founder and CEO of Influence & Co., an award-winning Inc. 5000 company and one of the leading content marketing agencies. Kelsey started her entrepreneurial journey at a very young age. She has been able to bootstrap her way to building a company with over 50 full-time employees and working with Fortune 500's by helping them with their content marketing strategies and execution, generating business results.  Kelsey has also been featured as a Forbes 30 Under 30 in Marketing and Advertising, an EY Entrepreneur of the Year Finalist, Columbia Business Times 20 Under 40, and SBA of Missouri's Small Business Person of the Year.  In this episode, we talk in-depth about Kelsey's entrepreneurial journey, how she bootstrapped a successful content marketing agency, how to scale a company, and what she is up to these days.   Don't Miss: 1. Kelsey's journey to entrepreneurship - 02:35 2. How to humanize your sales strategy - 15:45 3. Why being honest and vulnerable is important in storytelling - 39:10   Listen and Subscribe on iTunes: https://podcasts.apple.com/us/podcast/tales-from-the-pros/id1371067192   Topics We Discuss: 1. Kesley's inspiring story of how she got to where she is today 2. How to bootstrap a content marketing agency in a saturated space 3. Strategies and advice on how to scale a company 4. How to generate business results from effective and strategic digital content 5. The power of storytelling in today's digital content 6. The future of content marketing 7. Kelsey defines her story in "one-word."   Follow Kelsey Raymond: Website: https://www.influenceandco.com/ LinkedIn: https://www.linkedin.com/in/kelseymeyer1 Twitter: http://twitter.com/Kelsey_M_Meyer   Follow Me and Subscribe: https://linktr.ee/mgeorgiou22

Hosted by Michael Georgiou, co-founder of the award-winning software development company Imaginovation, Tales From The PROS offers a rare look behind the curtain of the tech industry. Alongside Director of Growth Eric Lawrence, Michael facilitates candid discussions that move beyond theory to focus on the practical, often messy realities of building a business with technology. This podcast is built on the premise that the most valuable insights come from lived experience, not textbooks. You'll hear unfiltered stories about what actually works and what doesn't, covering the strategic decisions and unexpected hurdles that define the entrepreneurial journey. The conversations are designed to demystify the process of creating digital products and services, providing actionable lessons for founders, executives, and innovators. The goal is to translate complex technical concepts into clear business advantages, helping listeners make informed decisions without the common pitfalls. Tune in for a direct, no-fluff dialogue that prioritizes real-world application over abstract ideas, all grounded in the hosts' own professional trials and successes. It's a resource for anyone looking to leverage technology effectively, offering perspective and clarity directly from the field.
Author: Language: English Episodes: 83

Tales From The PROS
Podcast Episodes
How to Tell Great Stories That Connect with Your Audience [not-audio_url] [/not-audio_url]

Duration: 57:12
In this episode of Tales from the PROS, I talk with Tara Hunt, an author, speaker, and Founder & CEO of Truly and the CEO of Phlywheel. Tara is an executive-level digital marketing professional with over 20 years of prog…
How to Make the Best of A Difficult Situation in Business [not-audio_url] [/not-audio_url]

Duration: 1:06:25
In this episode of Tales from the PROS, I talk with Brandon Steiner, a renowned media personality, author, speaker, and sports marketer. Brandon is the Founder & President of The Steiner Agency and CollectibleXchange. Th…
How to Create LinkedIn Content That Resonates With Your Audience? [not-audio_url] [/not-audio_url]

Duration: 55:53
In this episode of Tales from the PROS, I talk with Shanee Moret, the CEO and Co-founder of MedSnake Media and the Founder of Growth Academy. Shanee is a stage 4 cancer survivor and is one of the top content creators on…
How to Stay Positive and Keep Persevering [not-audio_url] [/not-audio_url]

Duration: 1:03:54
In this episode of Tales from the PROS, I chat with Brian Schulman, who is known as the Godfather of LinkedIn Video, and one of the world’s top video marketing experts. Brian is the founder and CEO of Voice Your Vibe. He…
How to Build A Customer-Centric Brand that Provides Actual Value [not-audio_url] [/not-audio_url]

Duration: 43:16
In this episode of the Tales from the PROS, I talk with David Brier, Google’s #1 ranked rebranding expert. He has four decades of branding expertise working with companies of all sizes — from startups to global enterpris…
How to Create Confidence and Shift Your Focus on Growth [not-audio_url] [/not-audio_url]

Duration: 36:36
In this episode of the Tales from the PROS, I chat with Heather Monahan. Heather is known as the “Boss In Heels”, teaching how to empower YOU to create YOUR confidence and live life to its fullest, and ultimately achievi…
How to Bootstrap A Successful Content Marketing Business [not-audio_url] [/not-audio_url]

Duration: 51:32
In this episode of the Tales from the PROS, I talk with Joe Pulizzi, a leading evangelist for content marketing, entrepreneur, speaker, Amazon bestselling author, podcaster, and storyteller. We talked about Joe's entrepr…
The New Reality Of Customer Acquisition [not-audio_url] [/not-audio_url]

Duration: 41:02
In this episode of Tales from the PROS, I chat with Dan Olson, who is the CEO of UpCity.com, a successful entrepreneur who has spent over 15 years in the digital marketing industry. He is passionate about creating and em…
Giving Back With Good Intentions Can Lead To Greatness [not-audio_url] [/not-audio_url]

Duration: 38:40
In this episode of Tales from the PROS, I chat with John Rampton who was recently named #2 on the Top 50 Online Influencers in the World by Entrepreneur Magazine. Time Magazine recognized this serial entrepreneur as a mo…