Generating Business Results With Effective And Strategic Digital Content

Generating Business Results With Effective And Strategic Digital Content

Author: Michael Georgiou: Imaginovation, Co-founder, Tech Entrepreneur, Podcaster, Influencer May 5, 2021 Duration: 50:39
In this episode of Tales from the PROS, I talk with Kelsey Raymond, who is the Co-founder and CEO of Influence & Co., an award-winning Inc. 5000 company and one of the leading content marketing agencies. Kelsey started her entrepreneurial journey at a very young age. She has been able to bootstrap her way to building a company with over 50 full-time employees and working with Fortune 500's by helping them with their content marketing strategies and execution, generating business results.  Kelsey has also been featured as a Forbes 30 Under 30 in Marketing and Advertising, an EY Entrepreneur of the Year Finalist, Columbia Business Times 20 Under 40, and SBA of Missouri's Small Business Person of the Year.  In this episode, we talk in-depth about Kelsey's entrepreneurial journey, how she bootstrapped a successful content marketing agency, how to scale a company, and what she is up to these days.   Don't Miss: 1. Kelsey's journey to entrepreneurship - 02:35 2. How to humanize your sales strategy - 15:45 3. Why being honest and vulnerable is important in storytelling - 39:10   Listen and Subscribe on iTunes: https://podcasts.apple.com/us/podcast/tales-from-the-pros/id1371067192   Topics We Discuss: 1. Kesley's inspiring story of how she got to where she is today 2. How to bootstrap a content marketing agency in a saturated space 3. Strategies and advice on how to scale a company 4. How to generate business results from effective and strategic digital content 5. The power of storytelling in today's digital content 6. The future of content marketing 7. Kelsey defines her story in "one-word."   Follow Kelsey Raymond: Website: https://www.influenceandco.com/ LinkedIn: https://www.linkedin.com/in/kelseymeyer1 Twitter: http://twitter.com/Kelsey_M_Meyer   Follow Me and Subscribe: https://linktr.ee/mgeorgiou22

Hosted by Michael Georgiou, co-founder of the award-winning software development company Imaginovation, Tales From The PROS offers a rare look behind the curtain of the tech industry. Alongside Director of Growth Eric Lawrence, Michael facilitates candid discussions that move beyond theory to focus on the practical, often messy realities of building a business with technology. This podcast is built on the premise that the most valuable insights come from lived experience, not textbooks. You'll hear unfiltered stories about what actually works and what doesn't, covering the strategic decisions and unexpected hurdles that define the entrepreneurial journey. The conversations are designed to demystify the process of creating digital products and services, providing actionable lessons for founders, executives, and innovators. The goal is to translate complex technical concepts into clear business advantages, helping listeners make informed decisions without the common pitfalls. Tune in for a direct, no-fluff dialogue that prioritizes real-world application over abstract ideas, all grounded in the hosts' own professional trials and successes. It's a resource for anyone looking to leverage technology effectively, offering perspective and clarity directly from the field.
Author: Language: English Episodes: 83

Tales From The PROS
Podcast Episodes
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