002: Value

002: Value

Author: Jim Flint October 7, 2019 Duration: 17:20

In the world of automotive advertising, value matters to consumers and clients. In the car business, you are only as good as your last month, and we may be fast approaching that in some instances only as good as your last click. Jim shares Red McComb's perspective on which cars and trucks are NOT commodities. Jenine Loving-Drake and Jim discuss the value equation associated with reputation management as well as Google's most recent change. As Google sunsets average page position--a less valuable metric--they lean in on absolute top of page percentage--a more valuable metric to advertisers.


Jim Flint has spent years navigating the complex world of car dealership marketing, and in The Automotive Advertising Podcast, he brings that frontline experience directly to you. Each episode pairs Jim with industry experts to break down what actually works in today's rapidly shifting landscape. Conversations move fluidly from the enduring power of traditional media like radio and TV to the nuances of streaming video and hyper-targeted digital campaigns. You'll hear specific strategies, candid discussions about budget allocation, and practical advice on connecting with modern car buyers. This isn't about vague theory; it's a direct line to actionable ideas for dealers, marketers, and anyone interested in the business of selling cars. The tone is conversational yet focused, always circling back to real-world application. By tuning into this podcast, you gain access to a community focused on cutting through the noise, offering a clear path to advertising that not only reaches an audience but genuinely influences them. Whether you're a seasoned general manager or new to automotive marketing, these discussions provide a valuable pit stop for insights you can use immediately.
Author: Language: English Episodes: 53

The Automotive Advertising Podcast
Podcast Episodes
001: Speed [not-audio_url] [/not-audio_url]

Duration: 16:20
On International Podcast Day, celebrate the power of podcasts with our premier podcast edition! Our first episode takes on the challenge of "speed" and whether or not slow and right is better than fast and wrong. Sure, f…
Introduction [not-audio_url] [/not-audio_url]

Duration: 0:56
Jim Flint introduces the vision of the Automotive Advertising Podcast. We'll cover all the topics from OTT, to traditional media, to the importance of speed in the digital space. Thanks for joining us! The Automotive Adv…