S E17: Is The Golf Boom ENDING? Inside the Data with the NGF & Morgan Stanley

S E17: Is The Golf Boom ENDING? Inside the Data with the NGF & Morgan Stanley

Author: Big Swing Media February 25, 2026 Duration: 46:34
Where is golf right now — and where is it going next?In this episode of The Big Swing, Jimmy Roberts speaks with two leaders who sit at the intersection of research, capital, and the future of the game.First, from the floor of the PGA Show, Greg Nathan, President & CEO of the National Golf Foundation, breaks down the latest State of the Industry data:Record rounds at golf courses38 million Americans playing off-course golf20% participation growth since 2019The “stickiness” challenge facing new golfersWhy simulators and social golf are reshaping accessThen, in Studio 1B — welcoming our first in-studio guest — Jeff Holzschuh, Chairman of Institutional Securities at Morgan Stanley, offers a Wall Street perspective on:How investors view the golf industryThe economics of equipment and apparelBall rollback and bifurcationTechnology’s impact on instruction and customizationWhether golf is positioned to withstand economic downturnsTogether, these conversations paint a clear picture of a game that is evolving rapidly — from green grass to simulators, from private clubs to managed networks, from tradition to tech-driven personalization.Is the sky the limit for golf? Or is the next challenge already on deck?🔔 Subscribe for New Episodes Every Wednesday Morning▶️ Watch on YouTube | 🎙️ Listen on Apple Podcasts & Spotify📺 Live on Golf Channel Every Tuesday Morning at 7am & 9am#GolfBusiness, #NationalGolfFoundation, #MorganStanley, #PGAShow, #GolfIndustry, #GolfEconomy, #GolfData, #FutureOfGolf, #JimmyRoberts, #TheBigSwing See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Hosted by sixteen-time Emmy winner and broadcasting legend Jimmy Roberts, The Big Swing with Jimmy Roberts goes far beyond the fairway. This isn't just another sports interview series; it's a deep exploration of the powerful forces and fascinating personalities driving the modern golf industry. Each episode features an intimate, one-on-one conversation with the executives, celebrities, and elite athletes who are actively shaping the game's future, from groundbreaking deals and major investments to the cultural trends redefining the sport. You'll hear candid stories and gain unparalleled access to the boardrooms and backstories behind the headlines. Presented by Big Swing Media, this podcast delivers a unique blend of sports, business, and insider perspective, offering listeners a sophisticated look at where the game is headed next. Tune in for thoughtful dialogues that reveal the strategy and passion fueling golf's biggest swings, both on and off the course.
Author: Language: English Episodes: 46

The Big Swing with Jimmy Roberts
Podcast Episodes
S E38: The Training Method Behind Scottie Scheffler's Breakthrough [not-audio_url] [/not-audio_url]

Duration: 21:25
The biggest threat to your golf game may not be your swing. It may be what your body is doing during the rest of the day.In this YouTube-exclusive episode of The Big Swing with Jimmy Roberts, Jimmy sits down with Dr. Jer…
S E37: How Stanford Built a Women’s Golf Powerhouse [not-audio_url] [/not-audio_url]

Duration: 45:58
Stanford women’s golf has become one of the most dominant programs in college golf — but Anne Walker’s approach goes far beyond swing mechanics.In this episode of The Big Swing with Jimmy Roberts, Jimmy sits down with St…
S E36: Tiger Woods’ Former Agent Finally Tells the Story [not-audio_url] [/not-audio_url]

Duration: 47:46
Before Tiger Woods became a global business empire, Hughes Norton was helping build the foundation.In this episode of The Big Swing with Jimmy Roberts, Jimmy sits down with Hughes Norton — the legendary former IMG agent…
S E35: Golf’s Money Problem Is Finally Out in the Open [not-audio_url] [/not-audio_url]

Duration: 47:44
Golf is booming — but the business behind the game has never been more complicated.In this special live episode of The Big Swing with Jimmy Roberts, recorded ahead of the U.S. Open, Jimmy sits down for two separate conve…
S E34: McLaren's Bold Bet on Golf with Hoyt McGarity [not-audio_url] [/not-audio_url]

Duration: 33:49
Why would one of the most iconic brands in motorsports decide to enter one of the most competitive industries in sports?In this episode of The Big Swing, Jimmy Roberts sits down with Hoyt McGarity, President of 8AM Golf…
S E33: Arthur Blank Bet on Himself... and Won [not-audio_url] [/not-audio_url]

Duration: 49:42
How do you go from getting fired to building one of the most successful companies in American history?In this episode of The Big Swing, Jimmy Roberts sits down with Arthur Blank, the billionaire entrepreneur, philanthrop…
S E30: Paige Spiranac on Fame, Hate & Building a Golf Empire [not-audio_url] [/not-audio_url]

Duration: 48:19
Paige Spiranac became one of the most influential people in golf — but not without controversy, criticism, and constant public scrutiny.In this episode of The Big Swing, Jimmy Roberts sits down with Paige Spiranac for a…
S E29: How AI is Changing Golf Forever [not-audio_url] [/not-audio_url]

Duration: 26:17
AI is changing golf faster than almost anyone realizes.In this episode of The Big Swing, Jimmy Roberts sits down with members of the Big Swing Media team to break down the biggest trends shaping the future of the game —…