101 Episodes In: My Honest Reflections on Built Environment Marketing with Ayo Abbas

101 Episodes In: My Honest Reflections on Built Environment Marketing with Ayo Abbas

Author: Ayo Abbas, Marketing Consultant May 15, 2026 Duration: 26:38

Episode 101 of The Built Environment Marketing Show is a solo milestone, a chance to reflect, celebrate and take stock of six years of conversations about marketing in one of the most complex, overlooked sectors in business.

Ayo Abbas shares what 101 episodes, 20,000+ downloads and 70+ guests have taught her about the state of built environment marketing in 2026, and what separates the firms who are winning from those watching their pipelines dry up.

She covers four defining themes:

  • the real role of AI in your marketing toolkit
  • why brand has finally overtaken portfolio as the key differentiator
  • the industry's persistent failure to value marketing talent
  • what the LinkedIn algorithm shift actually means for how you show up.

This one's for anyone who's ever had to justify a marketing budget, fight for headcount, or convince a partner that the work doesn't just speak for itself.

Resources

DOWNLOAD - 101 practical ideas to get more from events checklist

Abbas Marketing

Barbour ABI - The Case for Marketing Investment in the Built Environment

Previous episode links

Mace with Danielle Regan and Dave Hendy Episode 23 Part 1 and Part II

Rachel Bell and Rob Sargent, Stride Treglown- Episode 1

Rick Robinson - Episode 6

Magnus Strom - Episode 25

Tristram Carfrae - Arup Episode 47

About the show

The Built Environment Marketing Show is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.

Ways you can support this show

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Hosted by marketing consultant Ayo Abbas, The Built Environment Marketing Show carves out a necessary space for professionals in architecture and engineering. This isn't a general business podcast; it's a focused conversation on the specific strategies and tactics that resonate within the built environment. Ayo brings forward voices and perspectives that often go unheard in mainstream marketing discussions, ensuring the content is both relevant and refreshingly practical. Each episode is built on the premise that effective marketing for these creative, technical fields requires a specialized approach. You'll hear from experts who understand not just marketing theory, but what actually works when trying to reach clients, win projects, and build a reputation in these industries. The discussions move beyond abstract ideas to deliver actionable hints and tips you can apply directly to your practice. Tuning into this podcast means getting a candid look at the challenges and opportunities of promoting design and engineering services, all from a host and guests who have been in the trenches. It’s an independent resource dedicated to making marketing feel less like a foreign language and more like a powerful tool for growth.
Author: Language: English Episodes: 50

The Built Environment Marketing Show:  marketing strategies and tactics for architects and engineers
Podcast Episodes
Finding your voice to spark change with Professor Sadie Morgan [not-audio_url] [/not-audio_url]

Duration: 37:53
Hello and welcome to this special episode of The Built Environment Marketing Show. My guest today is Professor Sadie Morgan OBE, co-founder from dRMM among many other things. March is shaping up as a month that shines a…
Introducing AI: get smarter with your built  environment marketing [not-audio_url] [/not-audio_url]

Duration: 37:49
2023 was the year where AI dominated the news with the introduction of ChatGPT from OpenAI and also became mainstream a tad overwhelming.So for the first 2024 season episode of The Built Environment Marketing Show, I'm j…
EP 61: End of year round-up [not-audio_url] [/not-audio_url]

Duration: 20:48
Hello and welcome to the last The Built Environment Marketing Show of the year. The show is hosted by me, Ayo Abbas and I run my own built environment marketing consultancy, Abbas Marketing.Today is my special end of yea…
Ep 60: From ballerina to architecture marketing with Ellie Sharpe [not-audio_url] [/not-audio_url]

Duration: 36:27
Welcome to the final interview episode of '23 of the Built Environment Marketing show hosted by me, Ayo Abbas from Abbas Marketing.Today’s episode features Ellie Sharpe, the Marketing and Business Development Director at…
Ep 59: How to master LinkedIn as marketers [not-audio_url] [/not-audio_url]

Duration: 30:39
Welcome to the latest epsiode of the Built Environment Marketing show hosted by me Ayo Abbas, Marketing Consultant, Content Creator, Speaker and Trainer. This episode is from a recent live that I did with Stacey Meadwell…
EP 58 - Growing and marketing your profile online with Chris Simmons [not-audio_url] [/not-audio_url]

Duration: 38:05
Welcome to the new season of The Built Environment Marketing show hosted by me, Ayo Abbas from Abbas Marketing.In this episode, I interview Chris Simmons, an architect, illustrator and educator who has grown a large Inst…