Andy Burnham's first weeks:  Social media and Government communications analysis

Andy Burnham's first weeks: Social media and Government communications analysis

Author: Ayo Abbas, Marketing Consultant August 14, 2026 Duration: 56:38

Andy Burnham has been Prime Minister for few weeks and the content he's been pushing out has been relentless. Reddit AMAs, a chair in a square in Cardiff, a TikTok account built from zero, 26 posts in two weeks in fact. Politics aside, there's a serious comms strategy running underneath all of it, and it is worth understanding if you are running marketing and BD for a professional firm.

I am joined by two people who have been watching it closely. Alex McCann runs social media agency Altrincham HQ and has been doing this for nearly 17 years. Jaysica Marvell is a social media consultant and a borough councillor in Stevenage, so she sees it from inside politics and outside it.

We get into how much planning sits behind content that looks completely off the cuff, why the person in front of the camera matters more than their job title, the clients who say no to 90 percent of ideas and then wonder why nothing works, and why rough and ready content that's from the heart beats polished anyday.

Work with Ayo

Want help with your own marketing and BD strategy in architecture, engineering or construction? That's what I do at Abbas Marketing. Get in touch: ayo@abbasmarketing.com or head to abbasmarketing.com

Links

Ayo Abbas - Abbas Marketing

Alex McCann - Altrincham HQ

Jaysica Marvell - Jaysica Marketing

About the show

The Built Environment Marketing Show is hosted by Ayo Abbas. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.

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Hosted by marketing consultant Ayo Abbas, The Built Environment Marketing Show carves out a necessary space for professionals in architecture and engineering. This isn't a general business podcast; it's a focused conversation on the specific strategies and tactics that resonate within the built environment. Ayo brings forward voices and perspectives that often go unheard in mainstream marketing discussions, ensuring the content is both relevant and refreshingly practical. Each episode is built on the premise that effective marketing for these creative, technical fields requires a specialized approach. You'll hear from experts who understand not just marketing theory, but what actually works when trying to reach clients, win projects, and build a reputation in these industries. The discussions move beyond abstract ideas to deliver actionable hints and tips you can apply directly to your practice. Tuning into this podcast means getting a candid look at the challenges and opportunities of promoting design and engineering services, all from a host and guests who have been in the trenches. It’s an independent resource dedicated to making marketing feel less like a foreign language and more like a powerful tool for growth.
Author: Language: English Episodes: 50

The Built Environment Marketing Show:  marketing strategies and tactics for architects and engineers
Podcast Episodes
Finding your voice to spark change with Professor Sadie Morgan [not-audio_url] [/not-audio_url]

Duration: 37:53
Hello and welcome to this special episode of The Built Environment Marketing Show. My guest today is Professor Sadie Morgan OBE, co-founder from dRMM among many other things. March is shaping up as a month that shines a…
Introducing AI: get smarter with your built  environment marketing [not-audio_url] [/not-audio_url]

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2023 was the year where AI dominated the news with the introduction of ChatGPT from OpenAI and also became mainstream a tad overwhelming.So for the first 2024 season episode of The Built Environment Marketing Show, I'm j…
EP 61: End of year round-up [not-audio_url] [/not-audio_url]

Duration: 20:48
Hello and welcome to the last The Built Environment Marketing Show of the year. The show is hosted by me, Ayo Abbas and I run my own built environment marketing consultancy, Abbas Marketing.Today is my special end of yea…
Ep 60: From ballerina to architecture marketing with Ellie Sharpe [not-audio_url] [/not-audio_url]

Duration: 36:27
Welcome to the final interview episode of '23 of the Built Environment Marketing show hosted by me, Ayo Abbas from Abbas Marketing.Today’s episode features Ellie Sharpe, the Marketing and Business Development Director at…
Ep 59: How to master LinkedIn as marketers [not-audio_url] [/not-audio_url]

Duration: 30:39
Welcome to the latest epsiode of the Built Environment Marketing show hosted by me Ayo Abbas, Marketing Consultant, Content Creator, Speaker and Trainer. This episode is from a recent live that I did with Stacey Meadwell…
EP 58 - Growing and marketing your profile online with Chris Simmons [not-audio_url] [/not-audio_url]

Duration: 38:05
Welcome to the new season of The Built Environment Marketing show hosted by me, Ayo Abbas from Abbas Marketing.In this episode, I interview Chris Simmons, an architect, illustrator and educator who has grown a large Inst…