Get it on Google Play

Ep 76: Podcast guesting: here's how to secure more [Practical Snacks mini-series]

Ep 76: Podcast guesting: here's how to secure more [Practical Snacks mini-series]

Author: Ayo Abbas, Marketing Consultant August 30, 2024 Duration: 9:43
The Built Environment Marketing Show: marketing strategies and tactics for architects and engineers
ArtsBusinessDesignEntrepreneurshipMarketing

According to research recently from Edison Research, more UK adults than ever are actually listening to podcasts, and audiences are getting younger, and way more diverse. So there's an opportunity. Plus, according to RAJAH's Midas survey 21% of the UK population tune into podcasts in an average week and listen to around seven hours of podcasts each week.

This episode of 'Practical Snacks' looks at how you can secure more podcast guest bookings. I share:

  • How to research and find relevant podcasts
  • The key questions to ask yourself in order to create a compelling pitch
  • How to prepare for a podcast interview
  • How to promote a podcast appearance

DOWNLOAD OUR PRACTICAL SNACKS MARKETING MINI-SERIES PLAYBOOK HERE

About the show

Practical Snacks is a special weekly summer mini-series of short, snappy tactical marketing episodes that are under 10 mins on a particular marketing topic or theme. Make sure you follow the show wherever you listen, so you don’t miss out. And do share with others who you think will find this actionable style content valuable.

The Built Environment Marketing Show is hosted by Marketing Consultant Ayo Abbas and shares best practice pragmatic marketing approaches for architects and engineers.

Resources and links

Abbas Marketing

Listen Notes - Good for podcast research as well as Spotify and Apple

Interchange podcast - the integrated transport delivery podcast I host and produce

Ways you can support this show

This show is independent and if you're a regular listener you can show your support by:



Hosted by marketing consultant Ayo Abbas, The Built Environment Marketing Show carves out a necessary space for professionals in architecture and engineering. This isn't a general business podcast; it's a focused conversation on the specific strategies and tactics that resonate within the built environment. Ayo brings forward voices and perspectives that often go unheard in mainstream marketing discussions, ensuring the content is both relevant and refreshingly practical. Each episode is built on the premise that effective marketing for these creative, technical fields requires a specialized approach. You'll hear from experts who understand not just marketing theory, but what actually works when trying to reach clients, win projects, and build a reputation in these industries. The discussions move beyond abstract ideas to deliver actionable hints and tips you can apply directly to your practice. Tuning into this podcast means getting a candid look at the challenges and opportunities of promoting design and engineering services, all from a host and guests who have been in the trenches. It’s an independent resource dedicated to making marketing feel less like a foreign language and more like a powerful tool for growth.
Author: Language: English Episodes: 50

Official website RSS
instagramlinkedin
The Built Environment Marketing Show: marketing strategies and tactics for architects and engineers
Podcast Episodes
Are you networking in the right rooms? with Ayo Abbas [not-audio_url] [/not-audio_url]

Duration: 13:43
Welcome back to The Built Environment Marketing Show hosted by me Ayo Abbas.Most built environment firms know networking matters but are they actually in the right rooms? In this solo episode, I share a real decision I h…
Communicating your value: lessons learned from 25 years in marketing [not-audio_url] [/not-audio_url]

Duration: 10:15
This month is the 25th anniversary of podcast host Ayo Abbas starting work in the construction sector so she shares some lessons she's learned about the importance of articulating value that will help you whether you wor…
2025 reflections and a nod to '26 [not-audio_url] [/not-audio_url]

Duration: 21:46
Today's episode is a veritable ride around The Built Environment Marketing Show podcast in 2025 in our End of year reflections and predictions.It's one where I round up and share the main facts and figures for how this s…
Why marketing funnels don't work for B2B and what to do instead [not-audio_url] [/not-audio_url]

Duration: 37:37
Marketing consultant Anna O'Riordan joins me, Ayo Abbas to challenge the B2B marketing funnel. Often heralded as the gospel of all types of marketing, we explore why traditional funnel thinking fails in B2B environments…
Lessons learned from 5 years of podcasting [not-audio_url] [/not-audio_url]

Duration: 7:15
In this episode, I Ayo Abbas, founder of Abbas Marketing and host of this podcast share some of my thoughts on this very podcast turning 5 on July 3rd. Resources and linksAbbas MarketingAbout the showThe Built Environmen…
Using spoken communication to build confidence and authority [not-audio_url] [/not-audio_url]

Duration: 34:50
In this episode, Ayo Abbas interviews Tom Coupe, founder of Design Communication Training and former communications leader at David Chipperfield Architects, Heatherwick Studio, and Squint Opera. Tom discusses how archite…
Architecture and construction industry awards from three perspectives [not-audio_url] [/not-audio_url]

Duration: 19:25
Welcome to the Built Environment Marketing Show hosted by me, marketer Ayo Abbas from Abbas Marketing. In this episode, I share some of my experiences of being involved in industry awards from three perspectives, as a ju…

«12345»