Ep 76: Podcast guesting: here's how to secure more [Practical Snacks mini-series]

Ep 76: Podcast guesting: here's how to secure more [Practical Snacks mini-series]

Author: Ayo Abbas, Marketing Consultant August 30, 2024 Duration: 9:43

According to research recently from Edison Research, more UK adults than ever are actually listening to podcasts, and audiences are getting younger, and way more diverse. So there's an opportunity. Plus, according to RAJAH's Midas survey 21% of the UK population tune into podcasts in an average week and listen to around seven hours of podcasts each week.

This episode of 'Practical Snacks' looks at how you can secure more podcast guest bookings. I share:

  • How to research and find relevant podcasts
  • The key questions to ask yourself in order to create a compelling pitch
  • How to prepare for a podcast interview
  • How to promote a podcast appearance

DOWNLOAD OUR PRACTICAL SNACKS MARKETING MINI-SERIES PLAYBOOK HERE

About the show

Practical Snacks is a special weekly summer mini-series of short, snappy tactical marketing episodes that are under 10 mins on a particular marketing topic or theme. Make sure you follow the show wherever you listen, so you don’t miss out. And do share with others who you think will find this actionable style content valuable.

The Built Environment Marketing Show is hosted by Marketing Consultant Ayo Abbas and shares best practice pragmatic marketing approaches for architects and engineers.

Resources and links

Abbas Marketing

Listen Notes - Good for podcast research as well as Spotify and Apple

Interchange podcast - the integrated transport delivery podcast I host and produce

Ways you can support this show

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Hosted by marketing consultant Ayo Abbas, The Built Environment Marketing Show carves out a necessary space for professionals in architecture and engineering. This isn't a general business podcast; it's a focused conversation on the specific strategies and tactics that resonate within the built environment. Ayo brings forward voices and perspectives that often go unheard in mainstream marketing discussions, ensuring the content is both relevant and refreshingly practical. Each episode is built on the premise that effective marketing for these creative, technical fields requires a specialized approach. You'll hear from experts who understand not just marketing theory, but what actually works when trying to reach clients, win projects, and build a reputation in these industries. The discussions move beyond abstract ideas to deliver actionable hints and tips you can apply directly to your practice. Tuning into this podcast means getting a candid look at the challenges and opportunities of promoting design and engineering services, all from a host and guests who have been in the trenches. It’s an independent resource dedicated to making marketing feel less like a foreign language and more like a powerful tool for growth.
Author: Language: English Episodes: 100

The Built Environment Marketing Show:  marketing strategies and tactics for architects and engineers
Podcast Episodes
EP 58 - Growing and marketing your profile online with Chris Simmons [not-audio_url] [/not-audio_url]

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EP 51:Property, pavilions and partnerships with Andrew Foord, JLL [not-audio_url] [/not-audio_url]

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How do you make the most out of events and conferences as part of your marketing? As I was heading to UKREiiF last month I interviewed Andrew Foord, Head of UK Marketing at JLL before and after the show. I wanted to see…