Successful marketing starts with messaging, targeting and positioning

Successful marketing starts with messaging, targeting and positioning

Author: Ayo Abbas, Marketing Consultant April 5, 2024 Duration: 8:21

This year I've been working with small businesses and solo founders and the discussions centre on overcoming a particular challenge or problem. I'm a firm believer that most marketing challenges can be solved by looking at your messaging, targeting and positioning. So this short solo episode is dedicated to that.

Feel free to email ayo@abbasmarketing.com if you have any questions.

About the show

The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is unashamedly about marketing for architects and engineers as well as bringing forward voices that we don't ordinarily get to hear.

Ways you can support this show

This show is independent and if you're a regular listener you can show your support by:



Hosted by marketing consultant Ayo Abbas, The Built Environment Marketing Show carves out a necessary space for professionals in architecture and engineering. This isn't a general business podcast; it's a focused conversation on the specific strategies and tactics that resonate within the built environment. Ayo brings forward voices and perspectives that often go unheard in mainstream marketing discussions, ensuring the content is both relevant and refreshingly practical. Each episode is built on the premise that effective marketing for these creative, technical fields requires a specialized approach. You'll hear from experts who understand not just marketing theory, but what actually works when trying to reach clients, win projects, and build a reputation in these industries. The discussions move beyond abstract ideas to deliver actionable hints and tips you can apply directly to your practice. Tuning into this podcast means getting a candid look at the challenges and opportunities of promoting design and engineering services, all from a host and guests who have been in the trenches. It’s an independent resource dedicated to making marketing feel less like a foreign language and more like a powerful tool for growth.
Author: Language: English Episodes: 100

The Built Environment Marketing Show:  marketing strategies and tactics for architects and engineers
Podcast Episodes
EP 58 - Growing and marketing your profile online with Chris Simmons [not-audio_url] [/not-audio_url]

Duration: 38:05
Welcome to the new season of The Built Environment Marketing show hosted by me, Ayo Abbas from Abbas Marketing.In this episode, I interview Chris Simmons, an architect, illustrator and educator who has grown a large Inst…
Ep 54: B2B Content creation: Avoiding overwhelm and getting strategic [not-audio_url] [/not-audio_url]

Duration: 38:13
Articles, blogs, videos, podcasts, carousels, panels…the B2B content options are many and varied, as are the platforms and outlets on which to publish.Time is always short, and overwhelm is understandable. So: How do you…
EP 51:Property, pavilions and partnerships with Andrew Foord, JLL [not-audio_url] [/not-audio_url]

Duration: 21:51
How do you make the most out of events and conferences as part of your marketing? As I was heading to UKREiiF last month I interviewed Andrew Foord, Head of UK Marketing at JLL before and after the show. I wanted to see…