Using spoken communication to build confidence and authority

Using spoken communication to build confidence and authority

Author: Ayo Abbas, Marketing Consultant June 20, 2025 Duration: 34:50

In this episode, Ayo Abbas interviews Tom Coupe, founder of Design Communication Training and former communications leader at David Chipperfield Architects, Heatherwick Studio, and Squint Opera. Tom discusses how architects can master spoken communications to build stronger client relationships, win more work, and scale their practices effectively.

He shares:

How to adapt your design language beyond technical jargon to communicate design concepts clearly to non-architects

Ways to build client trust through storytelling

What makes great architectural communicators stand out - It's not just brilliant design but being adaptable

The need for structured preparation frameworks

How to handle unknown questions confidently

Ways to scale relationship management across a firm

And much more.

Resources and links

Abbas Marketing

Design Communication Training

About the show

The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.  

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Hosted by marketing consultant Ayo Abbas, The Built Environment Marketing Show carves out a necessary space for professionals in architecture and engineering. This isn't a general business podcast; it's a focused conversation on the specific strategies and tactics that resonate within the built environment. Ayo brings forward voices and perspectives that often go unheard in mainstream marketing discussions, ensuring the content is both relevant and refreshingly practical. Each episode is built on the premise that effective marketing for these creative, technical fields requires a specialized approach. You'll hear from experts who understand not just marketing theory, but what actually works when trying to reach clients, win projects, and build a reputation in these industries. The discussions move beyond abstract ideas to deliver actionable hints and tips you can apply directly to your practice. Tuning into this podcast means getting a candid look at the challenges and opportunities of promoting design and engineering services, all from a host and guests who have been in the trenches. It’s an independent resource dedicated to making marketing feel less like a foreign language and more like a powerful tool for growth.
Author: Language: English Episodes: 50

The Built Environment Marketing Show:  marketing strategies and tactics for architects and engineers
Podcast Episodes
Finding your voice to spark change with Professor Sadie Morgan [not-audio_url] [/not-audio_url]

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EP 61: End of year round-up [not-audio_url] [/not-audio_url]

Duration: 20:48
Hello and welcome to the last The Built Environment Marketing Show of the year. The show is hosted by me, Ayo Abbas and I run my own built environment marketing consultancy, Abbas Marketing.Today is my special end of yea…
Ep 60: From ballerina to architecture marketing with Ellie Sharpe [not-audio_url] [/not-audio_url]

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Welcome to the final interview episode of '23 of the Built Environment Marketing show hosted by me, Ayo Abbas from Abbas Marketing.Today’s episode features Ellie Sharpe, the Marketing and Business Development Director at…
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EP 58 - Growing and marketing your profile online with Chris Simmons [not-audio_url] [/not-audio_url]

Duration: 38:05
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