2523: The New Rules for Getting Better Patients

2523: The New Rules for Getting Better Patients

Author: Dental Consulting June 3, 2026 Duration: 44:42

On today's episode, Dr. Mark Costes sits down with Ryan Gross, CEO of CMOShare, to talk about the rapid evolution of AI in dental marketing and how practices can use smarter data to drive real revenue growth.
 
Ryan explains how AI can connect marketing, phone data, practice management software, and financials to uncover what is actually holding a practice back, from poor call conversion to limited hygiene availability. They also discuss the risks of relying on generic AI prompts, why implementation still matters more than information, and how practices can use collective intelligence to attract better patients and improve case acceptance.

Be sure to check out the full episode from the Dentalpreneur Podcast!

EPISODE RESOURCES


Running a dental practice is about so much more than clinical skills; it's a complex business that demands leadership, strategy, and personal resilience. The Dentalpreneur Podcast w/ Dr. Mark Costes directly addresses that reality, moving past generic advice to offer concrete conversations for growth. Each episode features in-depth discussions with leading voices from dentistry and beyond, focusing on the actionable lessons that have shaped their success. You'll hear candid explorations of practice profitability, team management, systems efficiency, and the personal development required to lead effectively. The dialogue acknowledges the unique pressures and isolation that can come with the profession, providing a sense of community and practical solutions. This isn't just about working harder, but about working smarter to build a practice that supports a more balanced and fulfilling life. By translating high-level business and entrepreneurial concepts into the specific context of a dental office, the podcast serves as a ongoing resource for dentists who see themselves as innovators and business owners. Tune in for honest stories, strategic insights, and the mindset shifts needed to thrive both in the operator and in the marketplace.
Author: Language: English Episodes: 100

The Dentalpreneur Podcast w/ Dr. Mark Costes
Podcast Episodes
2526: AI, Leadership, and the Next Era of Dentistry [not-audio_url] [/not-audio_url]

Duration: 56:45
On today's episode, Dr. Mark Costes catches up with longtime friend and returning guest Joshua Scott, owner and CEO of Studio 8E8, for a wide-ranging conversation on growth, leadership, AI, and the realities of scaling a…
2525: The Hidden Cost of Giving Away Ownership Too Soon [not-audio_url] [/not-audio_url]

Duration: 1:06:27
On today's episode, Dr. Mark Costes welcomes back longtime friend, mentor, and returning guest Alastair Macdonald for a deep conversation on dental partnerships, practice ownership, and the costly mistakes many dentists…
2524: Why Credentialing Is Costing Your Practice More Than You Think [not-audio_url] [/not-audio_url]

Duration: 50:22
On today's episode, Dr. Mark Costes sits down with Shaju Puthussery and Deepak Ramaswamy, co-founders of Lightspun, to unpack one of dentistry's least glamorous but most costly problems: insurance administration. From cr…
2522: Why Associates Leave and What Owners Miss [not-audio_url] [/not-audio_url]

Duration: 48:05
On today's episode, Dr. Mark Costes sits down with Dr. Paul Goodman, founder of Dental Nachos and Dentist Job Connect, for a candid conversation on connection, career growth, and the real challenges dentists face behind…
2521: The Red Flags Every Dental Buyer Should Catch [not-audio_url] [/not-audio_url]

Duration: 55:09
On today's episode, Dr. Mark Costes sits down with Brent Saunnier and Chris Sands, co-founders of Profi Dental CPAs, for a deep dive into the real-world consequences of neglecting your accounting. They unpack a cautionar…
2520: The Total Health Conversation Dentists Are Missing [not-audio_url] [/not-audio_url]

Duration: 36:37
On today's episode, Dr. Mark Costes sits down live at Thrive Live with Dr. Uche Odiatu for a high-energy conversation about whole-body health, patient connection, and why dentistry has the power to go far beyond fixing t…
2519: How Dentists Can Think Like the Bank [not-audio_url] [/not-audio_url]

Duration: 1:06:54
On today's episode, Dr. Mark Costes sits down with Dave and Josh Stech to explore private lending, family offices, and how dentists can build wealth beyond the chair. Dave shares his journey from humble beginnings to bec…
2518: Where Does The Day Go Sideways Pt. 2 [not-audio_url] [/not-audio_url]

Duration: 33:44
On today's episode, Dr. Aaron Nicholas continues the conversation with practical systems for protecting the schedule when things go wrong. From difficult extractions and blocked endo cases to patients who won't get numb,…
2517: Where Does The Day Go Sideways Pt. 1 [not-audio_url] [/not-audio_url]

Duration: 36:13
On today's episode, Dr. Aaron Nicholas dives into what causes a dental practice day to go sideways—and how to bring it back under control. He breaks down the biggest gaps that create chaos, from unclear ownership and poo…
2516: The Future of Dental Staffing Is Hybrid [not-audio_url] [/not-audio_url]

Duration: 47:54
On today's episode, Dr. Mark Costes sits down with Cory Pinegar, CEO of Reach, to discuss the changing landscape of dental staffing and why the hybrid practice model is becoming less of an innovation and more of a necess…