2523: The New Rules for Getting Better Patients

2523: The New Rules for Getting Better Patients

Author: Dental Consulting June 3, 2026 Duration: 44:42

On today's episode, Dr. Mark Costes sits down with Ryan Gross, CEO of CMOShare, to talk about the rapid evolution of AI in dental marketing and how practices can use smarter data to drive real revenue growth.
 
Ryan explains how AI can connect marketing, phone data, practice management software, and financials to uncover what is actually holding a practice back, from poor call conversion to limited hygiene availability. They also discuss the risks of relying on generic AI prompts, why implementation still matters more than information, and how practices can use collective intelligence to attract better patients and improve case acceptance.

Be sure to check out the full episode from the Dentalpreneur Podcast!

EPISODE RESOURCES


Running a dental practice is about so much more than clinical skills; it's a complex business that demands leadership, strategy, and personal resilience. The Dentalpreneur Podcast w/ Dr. Mark Costes directly addresses that reality, moving past generic advice to offer concrete conversations for growth. Each episode features in-depth discussions with leading voices from dentistry and beyond, focusing on the actionable lessons that have shaped their success. You'll hear candid explorations of practice profitability, team management, systems efficiency, and the personal development required to lead effectively. The dialogue acknowledges the unique pressures and isolation that can come with the profession, providing a sense of community and practical solutions. This isn't just about working harder, but about working smarter to build a practice that supports a more balanced and fulfilling life. By translating high-level business and entrepreneurial concepts into the specific context of a dental office, the podcast serves as a ongoing resource for dentists who see themselves as innovators and business owners. Tune in for honest stories, strategic insights, and the mindset shifts needed to thrive both in the operator and in the marketplace.
Author: Language: English Episodes: 100

The Dentalpreneur Podcast w/ Dr. Mark Costes
Podcast Episodes
2515: Building a Better Path to Practice Ownership [not-audio_url] [/not-audio_url]

Duration: 35:30
On today's episode, Dr. Mark Costes answers audience questions about dental practice ownership, startups, acquisitions, and smart growth. He shares practical insight on what dentists should think through before making bi…
2514: The Real Budget Behind a Successful Dental Startup [not-audio_url] [/not-audio_url]

Duration: 45:40
On today's episode, Dr. Mark Costes talks with Dr. Chris Green and Steve Steinbrunner about what it really takes to start or buy a dental practice. They break down the importance of choosing the right location, understan…
2513: Treatment Acceptance Is A Whole Team Sport Pt. 2 [not-audio_url] [/not-audio_url]

Duration: 40:00
On today's episode, Summer continues the discussion by diving into the language, mindset, and team systems that support better case acceptance. She shares how to personalize urgency around what matters most to each patie…
2512: Treatment Acceptance Is A Whole Team Sport Pt. 1 [not-audio_url] [/not-audio_url]

Duration: 34:52
On today's episode, Dr. Mark Costes introduces Summer for a powerful conversation on improving treatment acceptance by understanding why patients really say no. Summer breaks down how many patients decline care not simpl…
2511: The Membership Model That Beats PPO Dependence [not-audio_url] [/not-audio_url]

Duration: 43:51
On today's episode, Dr. Mark Costes welcomes back Jordon Comstock, founder and CEO of BoomCloud, for a deep dive into the power of recurring revenue in dentistry. Jordon breaks down why dental membership programs are sti…
2510: Rethinking PPO Dentistry With a Smarter Admin Model [not-audio_url] [/not-audio_url]

Duration: 50:07
On today's episode, Dr. Mark Costes welcomes back Dr. Lior Tamir, practicing dentist, entrepreneur, and founder of The Dental App. They dive into Lior's innovative approach to navigating PPO challenges through an adminis…
2509: The New Rules of Selling a Dental Practice [not-audio_url] [/not-audio_url]

Duration: 52:20
On today's episode, Dr. Mark Costes sits down with Brannon Moncrief of McLerran & Associates to unpack the current state of dental practice transitions, valuations, and DSO affiliation. Brannon explains the key differenc…
2508: How to Build a Practice That Runs Without Chaos [not-audio_url] [/not-audio_url]

Duration: 55:26
On today's episode, Dr. Mark Costes and Ashlee Hirschfeld kick off a back-to-basics conversation on operational systemization and why even experienced practice owners need to revisit the fundamentals. They break down how…
2507: Making Clear Aligners Profitable for General Dentists [not-audio_url] [/not-audio_url]

Duration: 55:11
On today's episode, Dr. Mark Costes sits down with Dr. Ben Miraglia, VP of GP Clinical Education at CandidPro, to explore how general dentists can successfully integrate clear aligners into everyday practice. Dr. Miragli…
2506: From the First Call to a Lifelong Patient Relationship [not-audio_url] [/not-audio_url]

Duration: 44:16
On today's episode, Dr. Mark Costes joins Joshua DeVries on The Patient Experience Blueprint to discuss how dental practices can create more intentional, human-centered systems that build trust and improve case acceptanc…