2523: The New Rules for Getting Better Patients

2523: The New Rules for Getting Better Patients

Author: Dental Consulting June 3, 2026 Duration: 44:42

On today's episode, Dr. Mark Costes sits down with Ryan Gross, CEO of CMOShare, to talk about the rapid evolution of AI in dental marketing and how practices can use smarter data to drive real revenue growth.
 
Ryan explains how AI can connect marketing, phone data, practice management software, and financials to uncover what is actually holding a practice back, from poor call conversion to limited hygiene availability. They also discuss the risks of relying on generic AI prompts, why implementation still matters more than information, and how practices can use collective intelligence to attract better patients and improve case acceptance.

Be sure to check out the full episode from the Dentalpreneur Podcast!

EPISODE RESOURCES


Running a dental practice is about so much more than clinical skills; it's a complex business that demands leadership, strategy, and personal resilience. The Dentalpreneur Podcast w/ Dr. Mark Costes directly addresses that reality, moving past generic advice to offer concrete conversations for growth. Each episode features in-depth discussions with leading voices from dentistry and beyond, focusing on the actionable lessons that have shaped their success. You'll hear candid explorations of practice profitability, team management, systems efficiency, and the personal development required to lead effectively. The dialogue acknowledges the unique pressures and isolation that can come with the profession, providing a sense of community and practical solutions. This isn't just about working harder, but about working smarter to build a practice that supports a more balanced and fulfilling life. By translating high-level business and entrepreneurial concepts into the specific context of a dental office, the podcast serves as a ongoing resource for dentists who see themselves as innovators and business owners. Tune in for honest stories, strategic insights, and the mindset shifts needed to thrive both in the operator and in the marketplace.
Author: Language: English Episodes: 100

The Dentalpreneur Podcast w/ Dr. Mark Costes
Podcast Episodes
2475: Delegation, Redundancy, and Building a Vacation-Ready Practice [not-audio_url] [/not-audio_url]

Duration: 42:33
On today's episode of Ask Me Anything with Dr. Mark Costes, he dives into some of the most insightful questions submitted by listeners, tackling the challenges dental practice owners face as they scale. Mark explores the…
2474: Closing the Loop: Operational Wisdom [not-audio_url] [/not-audio_url]

Duration: 43:40
On today's episode, Addison Killeen takes the stage to unpack the real driver behind stronger case acceptance and smoother operations: trust. Using a practical 10-step framework, he explains how dental teams can close th…
2473: The Power of Consistency [not-audio_url] [/not-audio_url]

Duration: 52:20
On today's episode, Dr. Mark Costes shares the remarkable journey behind the Dentalpreneur Podcast during this year's Voices of Dentistry event. He shares how a simple decision to start recording conversations transforme…
2472: Why Every Dental Office Should Use a Microscope [not-audio_url] [/not-audio_url]

Duration: 55:26
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2471: How Young Dentists Can Build Speed and Conviction [not-audio_url] [/not-audio_url]

Duration: 49:07
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2470: How a Dental Robot Helped One Practice 10x Its Growth [not-audio_url] [/not-audio_url]

Duration: 26:47
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2469: Why Dentists Wait Too Long to Hire and Pay the Price [not-audio_url] [/not-audio_url]

Duration: 56:51
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2468: Marketing Wisdom For The AI Search Era In Dentistry [not-audio_url] [/not-audio_url]

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2467: Building Mental Toughness in Young Athletes [not-audio_url] [/not-audio_url]

Duration: 28:06
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2466: The Family Office Model for Dentists and Physicians [not-audio_url] [/not-audio_url]

Duration: 55:21
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