The Latest Digital Marketing Tools & Techniques

The Latest Digital Marketing Tools & Techniques

Author: Daniel Rowles and Ciaran Rogers March 13, 2025 Duration: 31:47
Updated to fix audio gap on Daniels mic! In this episode Ciaran and Daniel Rowles dive into the most exciting new tools that can transform the way marketers work—from AI-powered social media automation to SEO optimisation and content enhancement tools. They also share a whole range of special offers for listeners for each of the tools. Core topics covered include: AI-Powered Social Media: Powerful Tool or Terrible Content Creator? Explore the rise of AI-assisted tools that promise to make marketing more efficient. From Blaze, an AI-driven social media content creator, to advanced AI-powered image generators like Flux, we uncover how artificial intelligence is reshaping content creation. Mastering SEO with Existing Content Analysis The hosts explore Content Raptor, a powerful tool that analyses your website's search performance and suggests improvements to maximise organic traffic. Learn how updating your existing content can drive thousands of additional visits. Competitive Intelligence & Market Research Ever wondered what your competitors are doing? Competitors App helps marketers monitor competitors' ad strategies, website updates, social media activity, and even customer reviews—all in one place. Content Creation and AI Detection With AI-generated content on the rise, ensuring quality and originality is more important than ever. We explore Surfer's AI Detector, a tool that helps identify AI-written content and discuss strategies for making AI content feel more human. The Real Value of Social Media Marketing Is social media still worth the effort? The team discuss why less is more and how businesses can make social content truly impactful rather than just flooding feeds with generic posts. Learn why YouTube optimisation might be a better investment than traditional social platforms. -- You'll find all links on TargetInternet.com Show notes: https://targetinternet.com/resources/latest-digital-marketing-tools-and-techniques Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.

Every week, Daniel Rowles and Ciaran Rogers sit down to untangle the fast-moving world of online business. Their The Digital Marketing Podcast is a direct line to the strategies that actually work, cutting through the noise to deliver practical insights you can use immediately. Without any adverts to interrupt the flow, each episode blends thoughtful conversations with global experts and a clear breakdown of the latest news, essential tools, and emerging techniques. Whether you're managing a team, building a brand, or looking to sharpen your own skills, the discussion always focuses on giving you a genuine edge. It’s this mix of deep-dive analysis and accessible explanation that has built a listenership across more than 180 countries. Created by Target Internet, the podcast turns complex topics into engaging listening, perfect for a commute or a walk, where learning feels less like a chore and more like a conversation with well-informed colleagues. You’ll come away from each episode not just informed about trends like e-commerce and analytics, but equipped with a clearer idea of how to apply them.
Author: Language: English Episodes: 100

The Digital Marketing Podcast
Podcast Episodes
Latest AI Updates for Digital Marketing [not-audio_url] [/not-audio_url]

Duration: 22:42
It's with no surprise that in the 3 episodes we've not focused on AI, there has been a huge AI update that we have to tell you about... GPT-4o. In this latest iteration, Open AI introduce a host of powerful features that…
Behavioural Science for Digital Marketing [not-audio_url] [/not-audio_url]

Duration: 25:37
"Thinking is to humans how swimming is to cats, we can do it, but we'd rather not". When humans make decisions, they don't always make those decisions in a fully considered and thought out way, but rather they make quick…
Efficiency, Effectiveness and Wellbeing [not-audio_url] [/not-audio_url]

Duration: 29:53
Today's episode is something a bit different. We create loads of content around SEO, AI, tips and tools, latest news, and loads of other technical topics, but how often do we take a step back and look at our wellbeing? I…
The State of SEO in 2024 [not-audio_url] [/not-audio_url]

Duration: 19:26
The state of SEO is always changing, and there have been numerous key trends emerging throughout the past year that have impacted SEO significantly, including voice and image search, video SEO and AI integration. On this…
Level Up Your Marketing With These Design Hacks [not-audio_url] [/not-audio_url]

Duration: 24:58
In today's fast-paced digital world, marketing roles are more multifaceted than ever, with responsibilities from content creation to social media management to graphic design (and everything inbetween). This episode of t…
Perfect Your AI Prompts With This Technique [not-audio_url] [/not-audio_url]

Duration: 16:34
It's without a doubt that AI has changed the game in terms of idea generation, content creation, data analysis, automatic tasks and more, but the art is really in the prompting. When prompts are written effectively, it n…
Complete Guide to Affiliate Marketing [not-audio_url] [/not-audio_url]

Duration: 21:54
The affiliate marketing industry is growing at a rate of 10% year-over-year. But what really is it? Often branded as 'making money at any time, from anywhere', the concept behind affiliate marketing is that affiliates pr…
The Best AI Tools for Digital Marketing [not-audio_url] [/not-audio_url]

Duration: 27:45
There is such a vast majority of digital marketing tools out there, it's really hard to keep track of the best ones to help you in your marketing efforts. And with the exponential rise of AI including generative AI and m…
Conversion Rate Optimisation & Personalisation, with Rupali Jain [not-audio_url] [/not-audio_url]

Duration: 29:41
Conversion rate optimisation can often be an under-focused area for digital marketers; AB testing, multivariant testing, testing the elements on your page, and more. When Google's own online split-testing tool was sunset…
How To Navigate a Rebrand, with Wildish & Co [not-audio_url] [/not-audio_url]

Duration: 31:54
Some of you might of noticed around this time last year we did a FULL rebrand. For some (like us…) letting go of a brand can be difficult, especially when it has been around for years and you've developed a strong attach…