The Latest Digital Marketing Tools & Techniques

The Latest Digital Marketing Tools & Techniques

Author: Daniel Rowles and Ciaran Rogers March 13, 2025 Duration: 31:47
Updated to fix audio gap on Daniels mic! In this episode Ciaran and Daniel Rowles dive into the most exciting new tools that can transform the way marketers work—from AI-powered social media automation to SEO optimisation and content enhancement tools. They also share a whole range of special offers for listeners for each of the tools. Core topics covered include: AI-Powered Social Media: Powerful Tool or Terrible Content Creator? Explore the rise of AI-assisted tools that promise to make marketing more efficient. From Blaze, an AI-driven social media content creator, to advanced AI-powered image generators like Flux, we uncover how artificial intelligence is reshaping content creation. Mastering SEO with Existing Content Analysis The hosts explore Content Raptor, a powerful tool that analyses your website's search performance and suggests improvements to maximise organic traffic. Learn how updating your existing content can drive thousands of additional visits. Competitive Intelligence & Market Research Ever wondered what your competitors are doing? Competitors App helps marketers monitor competitors' ad strategies, website updates, social media activity, and even customer reviews—all in one place. Content Creation and AI Detection With AI-generated content on the rise, ensuring quality and originality is more important than ever. We explore Surfer's AI Detector, a tool that helps identify AI-written content and discuss strategies for making AI content feel more human. The Real Value of Social Media Marketing Is social media still worth the effort? The team discuss why less is more and how businesses can make social content truly impactful rather than just flooding feeds with generic posts. Learn why YouTube optimisation might be a better investment than traditional social platforms. -- You'll find all links on TargetInternet.com Show notes: https://targetinternet.com/resources/latest-digital-marketing-tools-and-techniques Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.

Every week, Daniel Rowles and Ciaran Rogers sit down to untangle the fast-moving world of online business. Their The Digital Marketing Podcast is a direct line to the strategies that actually work, cutting through the noise to deliver practical insights you can use immediately. Without any adverts to interrupt the flow, each episode blends thoughtful conversations with global experts and a clear breakdown of the latest news, essential tools, and emerging techniques. Whether you're managing a team, building a brand, or looking to sharpen your own skills, the discussion always focuses on giving you a genuine edge. It’s this mix of deep-dive analysis and accessible explanation that has built a listenership across more than 180 countries. Created by Target Internet, the podcast turns complex topics into engaging listening, perfect for a commute or a walk, where learning feels less like a chore and more like a conversation with well-informed colleagues. You’ll come away from each episode not just informed about trends like e-commerce and analytics, but equipped with a clearer idea of how to apply them.
Author: Language: English Episodes: 100

The Digital Marketing Podcast
Podcast Episodes
Usability and Competitor Reviews, with Jonathan Lovatt-Young [not-audio_url] [/not-audio_url]

Duration: 37:33
On today's episode of the Digital Marketing Podcast we welcome Jonathan Lovatt-Young, founder of Love Experience and user experience expert with 30 years of expert in digital design and brand strategy, to talk about how…
Google Gemini VS. ChatGPT [not-audio_url] [/not-audio_url]

Duration: 19:53
If you're not yet aware, Google are launching their latest AI development, Gemini — a multimodal artificial intelligence model that can reason seamlessly across test, images, video, audio and code. It is the first model…
The Latest Stats In Digital Marketing, with Simon Kemp [not-audio_url] [/not-audio_url]

Duration: 29:49
On today's episode of the Digital Marketing Podcast, we are joined by Simon Kemp, Chief Analyst at Datareportal. We're sure many of our listeners will have heard of Datareportal, but for those who haven't, they compile t…
Latest Trends in Social Media, with Elina Vilk [not-audio_url] [/not-audio_url]

Duration: 31:08
On today's episode of the Digital Marketing Podcast, we welcome Elina Vilk, Chief Marketing Officer at Hootsuite, to discuss the latest trends in social media. Elina discusses the importance of forging authentic connecti…
Digital Marketing Myths [not-audio_url] [/not-audio_url]

Duration: 23:18
Do you create content and wait for the magic to happen? Think link building doesn't matter anymore? Over relying on vanity metrics? Tune into our latest episode of the Digital Marketing Podcast where we debunk six of the…
The Future of Social Media [not-audio_url] [/not-audio_url]

Duration: 27:35
The world of social media is forever evolving, it's not always clear to see what the future has in store. Join us on our latest podcast episode where we explore and analyse the trends, challenges, and opportunities chang…
The Future of Digital Marketing, an Interview with Nicholas Holland [not-audio_url] [/not-audio_url]

Duration: 20:23
In today's episode of the Digital Marketing Podcast, we have the pleasure of welcoming back Nicholas Holland, VP of Product at Hubspot, for a second year to reflect on the development of AI and the human touch in marketi…
Latest Digital Marketing News [not-audio_url] [/not-audio_url]

Duration: 26:35
There's always news in the world of digital marketing... and today is no different. In this episode of the Digital Marketing Podcast we explore Performance Max search themes and how they can be leveraged for max performa…
The Ethics of Artificial Intelligence [not-audio_url] [/not-audio_url]

Duration: 26:07
As artificial intelligence continues to grow rapidly, so do its ethical concerns. In this episode of the digital marketing podcast, we discuss the challenges of deep fake audio and video technology, its societal impacts…
Chat GPT News & Updates [not-audio_url] [/not-audio_url]

Duration: 22:06
By the time our Chat GPT updates episodes have published, there are new developments that we have to talk to you about. That just shows the rate at which this technology is progressing. Amazing or slightly scary? From th…