The Latest Digital Marketing Tools & Techniques

The Latest Digital Marketing Tools & Techniques

Author: Daniel Rowles and Ciaran Rogers March 13, 2025 Duration: 31:47
Updated to fix audio gap on Daniels mic! In this episode Ciaran and Daniel Rowles dive into the most exciting new tools that can transform the way marketers work—from AI-powered social media automation to SEO optimisation and content enhancement tools. They also share a whole range of special offers for listeners for each of the tools. Core topics covered include: AI-Powered Social Media: Powerful Tool or Terrible Content Creator? Explore the rise of AI-assisted tools that promise to make marketing more efficient. From Blaze, an AI-driven social media content creator, to advanced AI-powered image generators like Flux, we uncover how artificial intelligence is reshaping content creation. Mastering SEO with Existing Content Analysis The hosts explore Content Raptor, a powerful tool that analyses your website's search performance and suggests improvements to maximise organic traffic. Learn how updating your existing content can drive thousands of additional visits. Competitive Intelligence & Market Research Ever wondered what your competitors are doing? Competitors App helps marketers monitor competitors' ad strategies, website updates, social media activity, and even customer reviews—all in one place. Content Creation and AI Detection With AI-generated content on the rise, ensuring quality and originality is more important than ever. We explore Surfer's AI Detector, a tool that helps identify AI-written content and discuss strategies for making AI content feel more human. The Real Value of Social Media Marketing Is social media still worth the effort? The team discuss why less is more and how businesses can make social content truly impactful rather than just flooding feeds with generic posts. Learn why YouTube optimisation might be a better investment than traditional social platforms. -- You'll find all links on TargetInternet.com Show notes: https://targetinternet.com/resources/latest-digital-marketing-tools-and-techniques Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.

Every week, Daniel Rowles and Ciaran Rogers sit down to untangle the fast-moving world of online business. Their The Digital Marketing Podcast is a direct line to the strategies that actually work, cutting through the noise to deliver practical insights you can use immediately. Without any adverts to interrupt the flow, each episode blends thoughtful conversations with global experts and a clear breakdown of the latest news, essential tools, and emerging techniques. Whether you're managing a team, building a brand, or looking to sharpen your own skills, the discussion always focuses on giving you a genuine edge. It’s this mix of deep-dive analysis and accessible explanation that has built a listenership across more than 180 countries. Created by Target Internet, the podcast turns complex topics into engaging listening, perfect for a commute or a walk, where learning feels less like a chore and more like a conversation with well-informed colleagues. You’ll come away from each episode not just informed about trends like e-commerce and analytics, but equipped with a clearer idea of how to apply them.
Author: Language: English Episodes: 100

The Digital Marketing Podcast
Podcast Episodes
Inbound 2023 and Digital Marketing Trends [not-audio_url] [/not-audio_url]

Duration: 24:59
In today's episode of The Digital Marketing Podcast, Daniel shares with us his learnings from Hubspot's Inbound 2023 conference in Boston, as well as the latest digital marketing trends and how they're conveying into 202…
SEO News & Updates October 2023 [not-audio_url] [/not-audio_url]

Duration: 18:37
As Google continually makes frequent changes to its algorithm each yet, your SEO strategy will require constant reevaluation and adjustment. In this latest episode, the team break down the latest update to Google's Quali…
Customising GA4 [not-audio_url] [/not-audio_url]

Duration: 20:58
In this episode of the Digital Marketing Podcast, we start off with a podcast recommendation for you, the Upflip Podcast. The Upflip podcast is stories, directly from the business founder, of how they grew their business…
Your Website Migration Checklist [not-audio_url] [/not-audio_url]

Duration: 27:07
If you're not changing domains anytime soon, you might think this podcast episode is not relevant for you. Actually, migrations come in many different forms (structural changes, hierarchy changes, navigation changes, any…
The Digital Marketing Skills Benchmark 2023 [not-audio_url] [/not-audio_url]

Duration: 13:57
In times of fast change, if you're standing still, you're moving backwards and digital skills need to be continually updated with a culture of ongoing learning. In our latest episode of the Digital Marketing Podcast, the…
Latest Digital Marketing Toolkit (and Awards Results!) [not-audio_url] [/not-audio_url]

Duration: 26:21
Welcome to our special Digital Marketing Toolkit Awards podcast episode! Over the last few months we have been running the Digital Marketing Toolkit Awards, recognising the best tools and utilities worldwide within the D…
Building Custom Reports in GA4 [not-audio_url] [/not-audio_url]

Duration: 21:11
The sunsetting of Universal Analytics and the takeover of GA4 may of passed you by, and it's fair to say the new Google Analytics 4 differs greatly from the previous version we all knew and loved. Although there aren't a…
The Problem With Digital Marketing [not-audio_url] [/not-audio_url]

Duration: 17:37
We usually spend our podcast episodes offering practical digital marketing advice to help you enhance your careers, but today we flip the script and take a look at digital marketing problems that plague the landscape. Jo…
Latest Trends In Digital Marketing 2023 [not-audio_url] [/not-audio_url]

Duration: 25:41
We are back with another much loved digital marketing trends episode! This week, Daniel, Ciaran and Louise discuss Meta's position in the AI space with the recent launch of their latest large language model (LLM), Llama…

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