AI's Real Role in Marketing

AI's Real Role in Marketing

Author: John Jantsch July 2, 2025 Duration: 23:15

Andy Crestodina is the co-founder and Chief Marketing Officer of Orbit Media Studios and a leading authority on digital marketing, content strategy, and SEO. With two decades of hands-on experience and author of Content Chemistry, Andy joins John Jantsch to explore how AI is transforming content creation, analytics, and marketing strategy. They dive deep into using AI for genuine performance gains, not just efficiency, and share practical insights to help marketers stay ahead. Tune in to discover how to leverage AI without sacrificing quality — and why building real human connections still matters most.


Today we discussed:

00:00 Opening

00:09 Introducing Andy Crestonida

01:03 What is AI's Impact on Marketers in 2025

03:26 Making More Time for Relationships

04:59 The State of AI in UX

08:29 AI's Impact on Content Creation

10:09 Is Keyword Ranking Important in 2025?

11:14 There's More to Content Than Search

14:00 Important Metrics for Insightful Data

15:54 How AI Can Help with Analyzing Metrics

17:36 Tuning out Noise

18:46 How AI Can Help with Leads



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For anyone trying to navigate the noisy world of small business growth, The Duct Tape Marketing Podcast offers a grounded, practical conversation. Host John Jantsch, recognized as a leading expert in this space, doesn't chase fads. Instead, he sits down with authors, seasoned entrepreneurs, and other practitioners who have actually built something. The discussions focus on actionable marketing tips and sustainable growth strategies you can apply, regardless of your budget. This isn't theoretical; it's a resource built on real-world experience. Each episode of the podcast feels like a direct consultation, breaking down complex ideas into manageable steps. You'll hear about systems that work, tools that save time, and mindsets that shift outcomes. Whether you're running the show yourself, working inside a marketing department, or building an agency, the consistent insight is how to do marketing that sticks and genuinely grows your business. The value comes from John's focused questioning and his guests' willingness to share what they've learned the hard way. Tune in for a clear-eyed take on what effective marketing looks like when the theory meets the road.
Author: Language: English Episodes: 100

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