Build Trust by Saying What Others Won't

Build Trust by Saying What Others Won't

Author: John Jantsch April 23, 2025 Duration: 25:21

Marcus Sheridan is a globally recognized keynote speaker, author of They Ask, You Answer, and founder of one of the world's most visited swimming pool websites. With over 750 keynotes delivered—including TEDx—and features in The New York Times and Forbes, Marcus is a trusted voice in content marketing and brand transparency. In this episode, he shares how businesses can dominate their industries by building customer trust by embracing self-service tools, and saying what competitors won't. Tune in to learn how to rethink your marketing strategy, leverage video content, and future-proof your brand in an AI-driven world.


Today we discussed:


[00:00] Opening

[00:09] Introducing Marcus Sheridan

[02:10] Building a Known and Trusted Brand

[06:18] Thinking Like a Media Company

[11:20] Using AI to Help With Promotion

[15:25] Mitigating Risk for Customers

[20:05] Controlling the Conversation


More About Marcus Sheridan:


Check out Marcus Sheridan's Website: https://www.marcussheridan.com

Connect with Marcus Sheridan on LinkedIn: https://www.linkedin.com/in/marcussheridan/


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For anyone trying to navigate the noisy world of small business growth, The Duct Tape Marketing Podcast offers a grounded, practical conversation. Host John Jantsch, recognized as a leading expert in this space, doesn't chase fads. Instead, he sits down with authors, seasoned entrepreneurs, and other practitioners who have actually built something. The discussions focus on actionable marketing tips and sustainable growth strategies you can apply, regardless of your budget. This isn't theoretical; it's a resource built on real-world experience. Each episode of the podcast feels like a direct consultation, breaking down complex ideas into manageable steps. You'll hear about systems that work, tools that save time, and mindsets that shift outcomes. Whether you're running the show yourself, working inside a marketing department, or building an agency, the consistent insight is how to do marketing that sticks and genuinely grows your business. The value comes from John's focused questioning and his guests' willingness to share what they've learned the hard way. Tune in for a clear-eyed take on what effective marketing looks like when the theory meets the road.
Author: Language: English Episodes: 100

The Duct Tape Marketing Podcast
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