How Leaders Should Really Use AI

How Leaders Should Really Use AI

Author: John Jantsch December 18, 2025 Duration: 24:24

*This is a rerun of a previously released episode

Geoff Woods is the #1 international bestselling author of The AI-Driven Leader: Harnessing AI to Make Faster Decisions and the founder of AI Leadership and the AI Driven Leadership Collective. As a former Chief Growth Officer of a global company, Geoff brings real-world expertise in using AI to transform how leaders think and make decisions. In this episode, he reveals how AI can serve as a powerful thought partner—enhancing strategic focus, overcoming operational overwhelm, and unlocking breakthrough solutions using his CRIT framework. Tune in to learn how the most effective leaders are leveraging AI to stay ahead in a rapidly evolving business landscape. Today we discussed:

00:00 Start

01:10 Introducing Geoff Woods

01:23 How AI Enhances Leaders Strategic Thinking

03:13 AI as a Thought Partner

04:50 How AI Can Help with Operation Tasks

06:20 Focusing on the 20%

07:56 The C.R.I.T. Framework

13:10 Addressing the AI Culture Shift

16:20 How is AI Changing Decision Making

17:39 What's AI's Role in Leadership

19:26 How to Start Integrating AI Into Your Leadership Practices

This episode is brought to you by Duct Tape Marketing.

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For anyone trying to navigate the noisy world of small business growth, The Duct Tape Marketing Podcast offers a grounded, practical conversation. Host John Jantsch, recognized as a leading expert in this space, doesn't chase fads. Instead, he sits down with authors, seasoned entrepreneurs, and other practitioners who have actually built something. The discussions focus on actionable marketing tips and sustainable growth strategies you can apply, regardless of your budget. This isn't theoretical; it's a resource built on real-world experience. Each episode of the podcast feels like a direct consultation, breaking down complex ideas into manageable steps. You'll hear about systems that work, tools that save time, and mindsets that shift outcomes. Whether you're running the show yourself, working inside a marketing department, or building an agency, the consistent insight is how to do marketing that sticks and genuinely grows your business. The value comes from John's focused questioning and his guests' willingness to share what they've learned the hard way. Tune in for a clear-eyed take on what effective marketing looks like when the theory meets the road.
Author: Language: English Episodes: 100

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