How to Reduce Taxes and Build Real Wealth

How to Reduce Taxes and Build Real Wealth

Author: John Jantsch February 12, 2026 Duration: 21:30

What if your biggest expense isn't your mortgage, but your income tax? In this episode, John Jantsch sits down with Jack Ojo, founder of Ojo Wealth Strategies and author of Two Smart to Be an Umpire, to break down how small business owners can legally reduce taxes and build real wealth. They cover how to reduce taxes as a small business owner, when to choose S corp vs LLC for tax savings, defined benefit pension plans for high income earners, Roth conversion strategies, and why maxing out your 401k still matters. If you're an entrepreneur looking for smarter tax planning strategies that protect against worst-case scenarios while accelerating long-term wealth, this episode delivers practical, actionable advice.

Today we discussed:

00:00 From Umpire to Wealth Advisor

03:07 Reinventing After a Career Setback

06:52 Biggest Tax Myths Business Owners Believe

10:30 What to Do After a Banner Revenue Year

12:57 Salary vs Distributions Explained

14:35 Multi-State Employees and Tax Strategy

16:36 Why 401k Plans Still Win

18:31 Paying Your Kids Through Your Business

21:07 How to Connect with Jack

Rate, Review, & Follow

If you liked this episode, please rate and review the show. Let us know what you loved most about the episode.

Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

👉 Get Your Free Prompts: https://dtm.world/freeprompts


For anyone trying to navigate the noisy world of small business growth, The Duct Tape Marketing Podcast offers a grounded, practical conversation. Host John Jantsch, recognized as a leading expert in this space, doesn't chase fads. Instead, he sits down with authors, seasoned entrepreneurs, and other practitioners who have actually built something. The discussions focus on actionable marketing tips and sustainable growth strategies you can apply, regardless of your budget. This isn't theoretical; it's a resource built on real-world experience. Each episode of the podcast feels like a direct consultation, breaking down complex ideas into manageable steps. You'll hear about systems that work, tools that save time, and mindsets that shift outcomes. Whether you're running the show yourself, working inside a marketing department, or building an agency, the consistent insight is how to do marketing that sticks and genuinely grows your business. The value comes from John's focused questioning and his guests' willingness to share what they've learned the hard way. Tune in for a clear-eyed take on what effective marketing looks like when the theory meets the road.
Author: Language: English Episodes: 100

The Duct Tape Marketing Podcast
Podcast Episodes
How to Capture Attention Without Clickbait [not-audio_url] [/not-audio_url]

Duration: 24:30
John sits down with communication expert Carmine Gallo to break down how to capture attention without clickbait by using proven persuasion and storytelling principles. They explore the neuroscience of attention, why time…
6 Marketing Trends That Will Shape 2026 [not-audio_url] [/not-audio_url]

Duration: 15:45
What should businesses focus on as marketing evolves in 2026? In this solo episode, John Jantsch breaks down 6 marketing trends that will shape 2026, from the growing importance of local SEO and customer retention to the…
AI Works Best as a Teammate, Not a Tool [not-audio_url] [/not-audio_url]

Duration: 24:58
John is joined by Lauren Esposito to explore why AI delivers the most value when treated as a digital teammate rather than just another tool. They unpack how businesses can build a true hybrid workforce by integrating di…
How Leaders Should Really Use AI [not-audio_url] [/not-audio_url]

Duration: 24:24
*This is a rerun of a previously released episode Geoff Woods is the #1 international bestselling author of The AI-Driven Leader: Harnessing AI to Make Faster Decisions and the founder of AI Leadership and the AI Driven…
The Science of Mindset and Sustainable Success [not-audio_url] [/not-audio_url]

Duration: 24:26
In The Science of Mindset and Sustainable Success, mindset coach and author Diana Pagano breaks down how neuroscience and neuroplasticity shape our beliefs, habits, and long-term success. She explains why sustainable suc…
10 Questions to Ask Before Hiring an Agency [not-audio_url] [/not-audio_url]

Duration: 22:32
Sara breaks down the 10 essential questions every small business should ask before hiring a marketing agency, consultant, or fractional CMO. From who owns your marketing assets to how results are measured, Sara shares ha…
7 Stages to a Complete Marketing Operating System [not-audio_url] [/not-audio_url]

Duration: 15:44
John breaks down the 7 stages of a complete marketing operating system and why most businesses struggle without one. He explains how the marketing pyramid, business strategy, brand development, and customer experience al…
The Brain Science Behind Successful Marketing [not-audio_url] [/not-audio_url]

Duration: 22:05
*This episode originally aired in August 2025 Michael Aaron Flicker, founder of XenoPsi Ventures and co-founder of the Consumer Behavior Lab with behavioral scientist Richard Shotton, joins John Jantsch to explore how ps…
Why Great Employees Don't Always Make Great Managers [not-audio_url] [/not-audio_url]

Duration: 21:42
John talks with Ashley Herd—founder of Manager Method—about why top performers often struggle when promoted into management and what organizations can do differently. Using real-world examples, Ashley breaks down how cle…
How AI is Rewriting the Customer Journey [not-audio_url] [/not-audio_url]

Duration: 10:08
With over two decades of experience helping small businesses thrive, John dives solo into this episode to explore how AI is revolutionizing the buyer's journey. He breaks down the stages of his signature "Marketing Hourg…