How to Reduce Taxes and Build Real Wealth

How to Reduce Taxes and Build Real Wealth

Author: John Jantsch February 12, 2026 Duration: 21:30

What if your biggest expense isn't your mortgage, but your income tax? In this episode, John Jantsch sits down with Jack Ojo, founder of Ojo Wealth Strategies and author of Two Smart to Be an Umpire, to break down how small business owners can legally reduce taxes and build real wealth. They cover how to reduce taxes as a small business owner, when to choose S corp vs LLC for tax savings, defined benefit pension plans for high income earners, Roth conversion strategies, and why maxing out your 401k still matters. If you're an entrepreneur looking for smarter tax planning strategies that protect against worst-case scenarios while accelerating long-term wealth, this episode delivers practical, actionable advice.

Today we discussed:

00:00 From Umpire to Wealth Advisor

03:07 Reinventing After a Career Setback

06:52 Biggest Tax Myths Business Owners Believe

10:30 What to Do After a Banner Revenue Year

12:57 Salary vs Distributions Explained

14:35 Multi-State Employees and Tax Strategy

16:36 Why 401k Plans Still Win

18:31 Paying Your Kids Through Your Business

21:07 How to Connect with Jack

Rate, Review, & Follow

If you liked this episode, please rate and review the show. Let us know what you loved most about the episode.

Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

👉 Get Your Free Prompts: https://dtm.world/freeprompts


For anyone trying to navigate the noisy world of small business growth, The Duct Tape Marketing Podcast offers a grounded, practical conversation. Host John Jantsch, recognized as a leading expert in this space, doesn't chase fads. Instead, he sits down with authors, seasoned entrepreneurs, and other practitioners who have actually built something. The discussions focus on actionable marketing tips and sustainable growth strategies you can apply, regardless of your budget. This isn't theoretical; it's a resource built on real-world experience. Each episode of the podcast feels like a direct consultation, breaking down complex ideas into manageable steps. You'll hear about systems that work, tools that save time, and mindsets that shift outcomes. Whether you're running the show yourself, working inside a marketing department, or building an agency, the consistent insight is how to do marketing that sticks and genuinely grows your business. The value comes from John's focused questioning and his guests' willingness to share what they've learned the hard way. Tune in for a clear-eyed take on what effective marketing looks like when the theory meets the road.
Author: Language: English Episodes: 100

The Duct Tape Marketing Podcast
Podcast Episodes
Using AI to Convert More Leads and Save Time [not-audio_url] [/not-audio_url]

Duration: 23:25
In this episode of the Duct Tape Marketing Podcast, we explore how small businesses can use AI to convert more leads while reclaiming precious time. John Jantsch talks with Rainmaker CEO Joe Gagnon about AI-native sales…
Magnetizing the Right Clients [not-audio_url] [/not-audio_url]

Duration: 22:38
In this episode of the Duct Tape Marketing Podcast, we uncover how to magnetize the right clients by escaping the "obscurity tax" and building true market eminence. Guest David Newman breaks down the power of contrarian…
10 Questions That Reveal the Truth About a Marketing Partner [not-audio_url] [/not-audio_url]

Duration: 12:04
Choosing the right marketing agency can make or break your business — and in this episode, John Jantsch shares the 10 essential questions every business owner must ask before hiring a marketing partner. Using real-world…
Four Pillars for Social Selling [not-audio_url] [/not-audio_url]

Duration: 21:37
John Jantsch sits down with LinkedIn expert Lorenzo Johnson to break down the four pillars of social selling that drive real results. Lorenzo explains how to improve your LinkedIn SSI score, build trusted relationships,…
10 Questions to Ask Before Hiring an Agency [not-audio_url] [/not-audio_url]

Duration: 20:55
Sara breaks down the 10 essential questions every small business should ask before hiring a marketing agency, consultant, or fractional CMO. From who owns your marketing assets to how results are measured, Sara shares ha…
Give Your Marketing Strategy a Smart Upgrade [not-audio_url] [/not-audio_url]

Duration: 20:41
*This is a rerun of a previous DTM episode. Keith Lauver is a serial entrepreneur, seasoned marketing strategist, and founder of Atomic Elevator, the company behind Ella—an AI-powered marketing platform transforming how…
AI, Content Strategy, and Building a Brand That Lasts [not-audio_url] [/not-audio_url]

Duration: 23:10
*This is a rerun of a previous DTM episode. Manick Bhan is the founder and CTO of Search Atlas, a cutting-edge SEO and content marketing platform powering over 20,000 websites and 5,000 agencies. A serial entrepreneur an…
Trust, Storytelling, and the Future of Brands [not-audio_url] [/not-audio_url]

Duration: 22:39
John Jantsch talks with Ernie Ross — branding strategist, founder of Ross Rethink, and creator of the Intangence Methodology. They explore how trust, storytelling, and human connection are redefining brand value in an ag…
Why Hope Is a Leadership Strategy [not-audio_url] [/not-audio_url]

Duration: 20:54
Dr. Julia Garcia is a psychologist, speaker, and author of The Five Habits of Hope: Stories and Strategies to Help You Find Your Way. In this episode, she joins John Jantsch to explore how hope isn't just a feeling—it's…
The Human Side of AI Branding [not-audio_url] [/not-audio_url]

Duration: 23:14
Mark Kingsley is a renowned brand strategist, consultant, and author of Brands in the Age of AI. In this episode, he joins John Jantsch to explore how artificial intelligence is reshaping the foundation of branding—from…