Marketing in the Era of Uber Trends

Marketing in the Era of Uber Trends

Author: John Jantsch August 20, 2025 Duration: 26:39

Michael Tchong, innovation expert and founder of UberTrends, joins John Jantsch to reveal how seismic shifts in consumer behavior and technology are reshaping marketing. Recognized by the Daily Telegraph as America's most influential trend spotter, Michael has helped brands like Apple, American Express, and Mercedes-Benz anticipate the future. In this episode, he breaks down the difference between fads and lasting Uber Trends, explores the rise of AI and transparency, and shares how businesses can turn emerging shifts into real opportunities.

Today we discussed:

00:00 Start
01:03 Meet Michael Tchong
02:04 What Are Uber Trends?
03:08 Uber Trends in Action
03:56 Breaking Down Uber Trends
04:31 Time Compression Explained
05:27 My Trend-Watching Journey
07:27 Trends vs. Fads
09:22 Using Trends for Business
11:26 Digital Marketing & AI Boom
14:35 Customer Experience Wins
15:47 The Transparency Revolution
20:24 How to Spot Trends
22:27 Critical Data Analysis

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For anyone trying to navigate the noisy world of small business growth, The Duct Tape Marketing Podcast offers a grounded, practical conversation. Host John Jantsch, recognized as a leading expert in this space, doesn't chase fads. Instead, he sits down with authors, seasoned entrepreneurs, and other practitioners who have actually built something. The discussions focus on actionable marketing tips and sustainable growth strategies you can apply, regardless of your budget. This isn't theoretical; it's a resource built on real-world experience. Each episode of the podcast feels like a direct consultation, breaking down complex ideas into manageable steps. You'll hear about systems that work, tools that save time, and mindsets that shift outcomes. Whether you're running the show yourself, working inside a marketing department, or building an agency, the consistent insight is how to do marketing that sticks and genuinely grows your business. The value comes from John's focused questioning and his guests' willingness to share what they've learned the hard way. Tune in for a clear-eyed take on what effective marketing looks like when the theory meets the road.
Author: Language: English Episodes: 100

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