Why Knowing Yourself Is Your Greatest Asset

Why Knowing Yourself Is Your Greatest Asset

Author: John Jantsch May 8, 2025 Duration: 21:52

Suzy Welch is a New York Times bestselling author, and professor at NYU Stern School of Business. She's also the creator of Becoming You, a proven method for aligning your values, aptitudes, and interests to design a purpose-driven career. In this episode, Suzy shares how her transformative framework helps individuals cut through the noise and find true clarity about who they are and what they're meant to do.


Today we discussed:


00:00 Opening

00:09 Introducing Suzy Welsh

01:24 What Inspired Becoming You

03:02 Finding Your Purpose

07:07 Moving Past the Fear of Finding Your Purpose

10:25 Discovering Your Aptitudes

13:26 The Balance Between Joy and Financial Security

14:47 Finding You at Any Age

16:56 Impact of AI on the Workplace


More About Suzy Welch:

Check out Suzy Welch's Website: https://www.suzywelch.com

Connect with Suzy Welch on Instagram: https://www.instagram.com/suzywelch/



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For anyone trying to navigate the noisy world of small business growth, The Duct Tape Marketing Podcast offers a grounded, practical conversation. Host John Jantsch, recognized as a leading expert in this space, doesn't chase fads. Instead, he sits down with authors, seasoned entrepreneurs, and other practitioners who have actually built something. The discussions focus on actionable marketing tips and sustainable growth strategies you can apply, regardless of your budget. This isn't theoretical; it's a resource built on real-world experience. Each episode of the podcast feels like a direct consultation, breaking down complex ideas into manageable steps. You'll hear about systems that work, tools that save time, and mindsets that shift outcomes. Whether you're running the show yourself, working inside a marketing department, or building an agency, the consistent insight is how to do marketing that sticks and genuinely grows your business. The value comes from John's focused questioning and his guests' willingness to share what they've learned the hard way. Tune in for a clear-eyed take on what effective marketing looks like when the theory meets the road.
Author: Language: English Episodes: 100

The Duct Tape Marketing Podcast
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