Why Your LinkedIn Ads Aren't Working

Why Your LinkedIn Ads Aren't Working

Author: John Jantsch October 1, 2025 Duration: 21:09

Anthony Blatner, founder of Speedwork Social and host of LinkedIn Ads Radio, joins John Jantsch to uncover why so many businesses struggle with LinkedIn advertising. With years of experience helping B2B companies—from SaaS startups to Fortune 500s—Anthony explains the pitfalls of default campaign settings, the power of Thought Leader ads, and how to properly target the right professionals. Listeners will learn how to cut wasted spend, boost ROI, and finally make LinkedIn ads work.

00:00 Start
00:33 Meet Anthony Blatner
01:09 Why LinkedIn Ads Work
02:20 Best Industries for LinkedIn
03:20 Campaign Structure Secrets
06:04 Thought Leader Ads
08:26 Targeting Mistakes to Avoid
11:29 Budgeting for LinkedIn ROI
14:32 Retargeting & Lead Capture
16:14 Creative Best Practices
18:04 LinkedIn Culture Shift
18:31 AI Impact on LinkedIn

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For anyone trying to navigate the noisy world of small business growth, The Duct Tape Marketing Podcast offers a grounded, practical conversation. Host John Jantsch, recognized as a leading expert in this space, doesn't chase fads. Instead, he sits down with authors, seasoned entrepreneurs, and other practitioners who have actually built something. The discussions focus on actionable marketing tips and sustainable growth strategies you can apply, regardless of your budget. This isn't theoretical; it's a resource built on real-world experience. Each episode of the podcast feels like a direct consultation, breaking down complex ideas into manageable steps. You'll hear about systems that work, tools that save time, and mindsets that shift outcomes. Whether you're running the show yourself, working inside a marketing department, or building an agency, the consistent insight is how to do marketing that sticks and genuinely grows your business. The value comes from John's focused questioning and his guests' willingness to share what they've learned the hard way. Tune in for a clear-eyed take on what effective marketing looks like when the theory meets the road.
Author: Language: English Episodes: 100

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