How Do We Solve a Problem Like Hard Goods? with Caitlin Andrews of Creative Force

How Do We Solve a Problem Like Hard Goods? with Caitlin Andrews of Creative Force

Author: Daniel Jester April 25, 2023 Duration: 25:20
Our guest for this episode is Caitlin Andrews. Caitlin and Daniel are colleagues at Creative Force and they realized recently that we both come from similar backgrounds in the e-commerce creative production space. Caitlin spent close to 10 years prior to joining Creative Force working for Snap36, working with robotic photography systems to capture 360 spin assets for a variety of brand clients. Much of that time was with hard goods, which is where our experiences intersect. For two years Daniel worked at a small start up studio for Amazon product imaging, where about 80% of their volume came from hard goods (typically defined as anything that isn’t apparel, shoes, or fashion accessories). In this episode of the podcast we compare notes on unique challenges we encountered in our various roles and how we overcame them.

Hosted by Daniel Jester, The E-commerce Content Creation Podcast goes beyond the surface to explore the intricate world of visual storytelling behind online retail. This isn't just about taking pretty pictures; it's a deep dive into the entire creative engine that powers modern brands. Each conversation examines how photographers, videographers, stylists, and art directors actually work with marketing, merchandising, and tech teams to turn creative vision into tangible business results. You'll hear practical discussions about workflow, technology, and management that sit at the intersection of art and commerce. Covering a landscape that includes beauty, fashion, and countless other sectors, the podcast reveals how strategic content creation directly influences customer experience and organizational goals. For anyone involved in bringing a product to life online, these episodes offer a rare look at the collaborative challenges and solutions that define success in a crowded digital marketplace. Tune in for honest talk about the craft, business, and evolving technology of e-commerce visuals.
Author: Language: English Episodes: 100

The E-commerce Content Creation Podcast
Podcast Episodes
FLOW NY, Nostalgia, & the Job Market with Caitlin Andrews [not-audio_url] [/not-audio_url]

Duration: 21:59
This week Daniel is joined by co-host Caitlin Andrews and we talk a little bit about the job market for photo studios, the role nostalgia might play in art direction in creative campaigns, and Caitlins biggest takeaways…
Exploring Bicycles with Jamie Forrest of Trek [not-audio_url] [/not-audio_url]

Duration: 29:19
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Simple Done Well [not-audio_url] [/not-audio_url]

Duration: 24:54
Last week we did a flash back re-release of episode 4 featuring Tony Baker. That was for good reason, because Tony has been on my mind a lot recently. As I’ve been preparing for the product photography class I’ll be teac…
Flash Back: Supporting Your Creative Teams with Tony Baker [not-audio_url] [/not-audio_url]

Duration: 24:48
This week we’re flashing back to episode 4 featuring Tony Baker. At the time we recorded this episode Tony was at Stitch Fix, we discussed his role there leading up to the COVID closures, and then we dig into his philoso…
Unpacking a Very Slow Summer with Perrie Schad [not-audio_url] [/not-audio_url]

Duration: 27:01
In this week's episode of the podcast, host Caitlin Andrews talks with creative operations consultant Perrie Schad, about her extensive background in the industry, the challenges facing studios today, and dissecting this…
DAM Management with Keri Weiland [not-audio_url] [/not-audio_url]

Duration: 29:29
In this episode Caitlin Andrews interviews Keri Weiland about her move from photography to DAM administration, and the two discuss best practices and potential use cases for metadata, asset management, and support e-comm…
The Turn Around with Caitlin Andrews and Daniel Jester [not-audio_url] [/not-audio_url]

Duration: 25:41
In this episode, we’re turning it around! . Caitlin Andrews, friend and colleague of host Daniel Jester at Creative Force, is the guest host for this episode. Caitlin is going to be guest hosting a handful of episodes wh…
Dreem-ing with Juliana Vail [not-audio_url] [/not-audio_url]

Duration: 30:33
Just last week as of the day this episode releases, Juliana Vail was announced as managing director of Dreem.ai, a new division within Creative Force focused on new and emerging technologies in creative production and op…
Better Studio Reporting with Jasper Lanz and Caitlin Andrews [not-audio_url] [/not-audio_url]

Duration: 36:13
We’re talking all about KPIs and reporting in Creative Force for this episode of the podcast, it’s a little unusual for us to talk about Creative Force at length during an episode other than when we get a visit from Tejs…
Flash Back: Managing Relationships with Linda Wallace [not-audio_url] [/not-audio_url]

Duration: 36:01
A few weeks ago Creative Force hosted an event in Seattle, and we invited creative teams and leaders from the Pacific Northwest to attend. While Linda Wallace is no longer working in creative production, she was gracious…