How Do We Solve a Problem Like Hard Goods? with Caitlin Andrews of Creative Force

How Do We Solve a Problem Like Hard Goods? with Caitlin Andrews of Creative Force

Author: Daniel Jester April 25, 2023 Duration: 25:20

Summary

Our guest for this episode is Caitlin Andrews. Caitlin and Daniel are colleagues at Creative Force and they realized recently that we both come from similar backgrounds in the e-commerce creative production space. Caitlin spent close to 10 years prior to joining Creative Force working for Snap36, working with robotic photography systems to capture 360 spin assets for a variety of brand clients. Much of that time was with hard goods, which is where our experiences intersect. For two years Daniel worked at a small start up studio for Amazon product imaging, where about 80% of their volume came from hard goods (typically defined as anything that isn’t apparel, shoes, or fashion accessories). In this episode of the podcast we compare notes on unique challenges we encountered in our various roles and how we overcame them.

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Credits
Produced by: Creative Force - creativeforce.io
Edited by: Calvin Lanz Sound - clsound.net
Hosted by: Daniel Jester - danieltjester.com


Hosted by Daniel Jester, The E-commerce Content Creation Podcast goes beyond the surface to explore the intricate world of visual storytelling behind online retail. This isn't just about taking pretty pictures; it's a deep dive into the entire creative engine that powers modern brands. Each conversation examines how photographers, videographers, stylists, and art directors actually work with marketing, merchandising, and tech teams to turn creative vision into tangible business results. You'll hear practical discussions about workflow, technology, and management that sit at the intersection of art and commerce. Covering a landscape that includes beauty, fashion, and countless other sectors, the podcast reveals how strategic content creation directly influences customer experience and organizational goals. For anyone involved in bringing a product to life online, these episodes offer a rare look at the collaborative challenges and solutions that define success in a crowded digital marketplace. Tune in for honest talk about the craft, business, and evolving technology of e-commerce visuals.
Author: Language: English Episodes: 183

The E-commerce Content Creation Podcast
Podcast Episodes
Live in Seattle with Alphonse de Klerk [not-audio_url] [/not-audio_url]

Duration: 26:51
CreditsProduced by: Creative Force - creativeforce.ioEdited by: Calvin Lanz Sound - clsound.netHosted by: Daniel Jester - danieltjester.com
Automation for Post Production with Chris Fry [not-audio_url] [/not-audio_url]

Duration: 33:17
CreditsProduced by: Creative Force - creativeforce.ioEdited by: Calvin Lanz Sound - clsound.netHosted by: Daniel Jester - danieltjester.com
Lean and Agile Leadership with Dan Urbano [not-audio_url] [/not-audio_url]

Duration: 25:32
CreditsProduced by: Creative Force - creativeforce.ioEdited by: Calvin Lanz Sound - clsound.netHosted by: Daniel Jester - danieltjester.com
AI and Creative Production with Tejs Rasmussen [not-audio_url] [/not-audio_url]

Duration: 29:42
SummaryAbout a month ago in the middle of May, Creative Force CTO Tejs Rasmussen and Daniel recorded a webinar discussing what they see as 5 potential and practical applications of AI tools and technology in the Ecomm Cr…
Top 30 E-comm Studio Pros - Clip Show [not-audio_url] [/not-audio_url]

Duration: 23:04
SummaryIn this episode we’re throwing it back to 3 past episodes, each of the guests and clips featured were recently nominated as top e-comm studio professionals in 2023 . We’re going to hear from Clair Carter-Ginn from…
Ecomm Studio Training Academy with Emily Morris [not-audio_url] [/not-audio_url]

Duration: 22:43
SummaryThe guest for this episode is Emily Morris, Photo Studio Manager at Sainsburys and founder of Ecommerce Studio Training Academy, or ESTA. Emily shares a bit of her background in fashion styling before discovering…
A Studio Without Samples with Rob Cohen of Vizio Imaging [not-audio_url] [/not-audio_url]

Duration: 27:42
SummaryBack in episode 77 we talked to Rob Cohen of Vizio imaging about how his company came to be and how they leverage technology and automation to deliver quality product images to their customers. In this episode we…
Photo Studio Ops Live in NY with Lauren Stefaniak Smith [not-audio_url] [/not-audio_url]

Duration: 31:07
SummaryWe welcome back yet again Lauren Stefaniak Smith, who recently served as chair of Photo Studio Ops for Henry Stewart’s smash hit New York event, which is crazy to say was even bigger than London back in March, but…
Building the Plane in the Air with Matthew Schulert [not-audio_url] [/not-audio_url]

Duration: 35:05
SummaryMatthew Schulert was lead photographer and one of the earliest studio team members at HauteLook, a flash sale site that Nordstrom bought in 2011. Matthew and Daniel talk about the the history of that studio as it…
Jumping to Cricut with Lauren Stefaniak Smith [not-audio_url] [/not-audio_url]

Duration: 22:58
SummaryAt that the time this episode releases, Henry Stewarts Photo Studio Operations New York is just over a week away. Joining Daniel for this episode is the chair of the photo studio ops track, and old friend of the p…