How Do We Solve a Problem Like Hard Goods? with Caitlin Andrews of Creative Force

How Do We Solve a Problem Like Hard Goods? with Caitlin Andrews of Creative Force

Author: Daniel Jester April 25, 2023 Duration: 25:20

Summary

Our guest for this episode is Caitlin Andrews. Caitlin and Daniel are colleagues at Creative Force and they realized recently that we both come from similar backgrounds in the e-commerce creative production space. Caitlin spent close to 10 years prior to joining Creative Force working for Snap36, working with robotic photography systems to capture 360 spin assets for a variety of brand clients. Much of that time was with hard goods, which is where our experiences intersect. For two years Daniel worked at a small start up studio for Amazon product imaging, where about 80% of their volume came from hard goods (typically defined as anything that isn’t apparel, shoes, or fashion accessories). In this episode of the podcast we compare notes on unique challenges we encountered in our various roles and how we overcame them.

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Credits
Produced by: Creative Force - creativeforce.io
Edited by: Calvin Lanz Sound - clsound.net
Hosted by: Daniel Jester - danieltjester.com


Hosted by Daniel Jester, The E-commerce Content Creation Podcast goes beyond the surface to explore the intricate world of visual storytelling behind online retail. This isn't just about taking pretty pictures; it's a deep dive into the entire creative engine that powers modern brands. Each conversation examines how photographers, videographers, stylists, and art directors actually work with marketing, merchandising, and tech teams to turn creative vision into tangible business results. You'll hear practical discussions about workflow, technology, and management that sit at the intersection of art and commerce. Covering a landscape that includes beauty, fashion, and countless other sectors, the podcast reveals how strategic content creation directly influences customer experience and organizational goals. For anyone involved in bringing a product to life online, these episodes offer a rare look at the collaborative challenges and solutions that define success in a crowded digital marketplace. Tune in for honest talk about the craft, business, and evolving technology of e-commerce visuals.
Author: Language: English Episodes: 183

The E-commerce Content Creation Podcast
Podcast Episodes
Lessons From ONT8 with Terrence Haynes Junior [not-audio_url] [/not-audio_url]

Duration: 22:16
SummaryFor two years friend and guest for this episode Terrence Haynes Jr. and Daniel worked in Amazon’s ONT8 Photo Studio, until Daniel left Amazon for Farfetch and T stayed with Amazon as their studio was folded into a…
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SummaryJoining Daniel on the podcast is Karen Williams of Black Visual Queen, which is both her brand and a title given her 10 years of experience as art director, producer, editor, and curator at companies like Mastercl…
Flash Back: Process vs. Product with Scott Willson of Patagonia [not-audio_url] [/not-audio_url]

Duration: 24:24
SummaryWe’ve been thinking a lot about planning ever since the recent Creative Force webinar on editorial production. Specifically how planning differs from editorial to product photography. On the editorial side, you kn…
The Peak of Product Imaging with Joe Polifrone [not-audio_url] [/not-audio_url]

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SummaryJoining Daniel for this episode of the podcast is talented photographer and studio operations leader Joe Polifrone. In this episode the pair reminisce about working for Amazon circa 2016 at what was likely the pea…
Creative Production News Round Up with Juliana Vail [not-audio_url] [/not-audio_url]

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SummaryJoining Daniel for this episode is Juliana Vail, longtime creative operations veteran with an emphasis on FashionTech, most recently Director of Service Development and Innovation at Farfetch. This is a bit of a d…
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Duration: 25:08
SummaryIt’s easy to get really hyped about new technologies, especially in creative functions, but in creative production for e-commerce, we need to make sure that we are staging focused on the customer, and providing th…
Creating 3D Models at Scale with Franz Tschimben of Covision Media [not-audio_url] [/not-audio_url]

Duration: 24:25
SummaryOur guest on the podcast today is Franz Tschimben CEO of Covision Media, a company that produces 3D scanning devices capable of capturing pretty incredible detail to produce high quality 3D models. Franz discusses…
Photo Studio Ops Live (sort of) with Josie Diamond of John Lewis [not-audio_url] [/not-audio_url]

Duration: 22:50
SummaryLast week we were in London for Photo Studio Operations put on by Henry Stewart. Creative Force sponsored the event and we used our speaking opportunity to record a live episode of the podcast. And we did, we tota…
Thinking About The Future At FLOW LA [not-audio_url] [/not-audio_url]

Duration: 20:00
SummaryAs of this recording it is the week after the Pixelz FLOW event in Los Angeles, and the day before Daniel heads to London for the upcoming Photo Studio Operations event by Henry Stewart, so Daniel is flying solo t…