251: 10x'ing Jane's Sales

251: 10x'ing Jane's Sales

Author: Susan Bradley: E-commerce Expert January 21, 2025 Duration: 56:07

In this episode, we're talking with Jane Harbison, a talented fashion designer and business owner with a clear goal: to 10x her sales this year. Jane specializes in digital sewing patterns for boys and men, and she's sharing her journey of balancing creativity with business strategy.

We cover the exact steps Jane is taking to grow her revenue sustainably, the challenges she's tackling, and the lessons every entrepreneur can apply to their own business.

Here's what you'll learn in this episode:

  • Why big goals need realistic plans and how to break them into actionable steps.

  • How to optimize your sales funnel to turn visitors into paying customers.

  • The importance of understanding your conversion rates and tracking your metrics for consistent improvement.

  • Why focusing on profit, not just revenue, creates a more sustainable business.

  • How Jane is planning to attract new customers by refining her lead generation strategy with irresistible opt-ins.

If you're ready to scale your business and create a roadmap to success, this episode is packed with insights to help you get there. Tune in now!

_______________________
 
Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site.
 
Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/
 
"Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!
 
Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

Susan Bradley has spent years navigating the twists and turns of online retail, and in The Ecommerce Roadmap, she shares that hard-won expertise directly with you. This isn't about vague theory; it's a practical guide built from the ground up for Shopify store owners who are tired of guesswork. Each episode pulls back the curtain on real stores, dissecting what actually moves the needle for growth and profitability. You'll hear a data-driven blend of overarching strategy and the specific, actionable tactics you can implement immediately. The focus is always on building a business with predictable, profitable sales, not just fleeting traffic. As an e-commerce expert, Susan structures every conversation to cut through the noise, offering clear direction whether you're just starting out or looking to scale an established brand. Tune into this podcast for honest conversations that feel like consulting with a trusted advisor, all aimed at providing you with a reliable map for your unique journey in online commerce.
Author: Language: English Episodes: 100

The Ecommerce Roadmap
Podcast Episodes
296: How to 2X Hayley's Shopify Sales [not-audio_url] [/not-audio_url]

Duration: 39:42
Hayley runs a beautiful bath and body store in northern Michigan and, like a lot of retailers, her in-store sales are strong but her online channel is lagging behind. Her big goal? Get her online sales to match her brick…
295: Here's Why You're Probably Doing Better Than You Think [not-audio_url] [/not-audio_url]

Duration: 1:02:10
This episode digs into a common (and costly) mindset trap: believing you're behind when you're actually on track. Susan and long-time Inner Circle coach Melissa unpack the survey results from hundreds of ecommerce founde…
294: Here's How You Can Get Sales in December [not-audio_url] [/not-audio_url]

Duration: 40:26
December doesn't have to be a slow month—or a stressful one. In this episode, Susan and Melissa share a simple, ready-to-use plan that helps you finish the year strong, stay visible, and still take time off for the holid…
293: Generate weekly income with this simple strategy [not-audio_url] [/not-audio_url]

Duration: 32:39
In today's episode, I'm chatting with one of our incredibly generous Inner Circle members, Linda Gernert, who is sharing her genius marketing strategy that has her audience coming back every single week. Linda's approach…
292: 6 HOT Tips To Have Your Best Black Friday – Or Any Promotion! [not-audio_url] [/not-audio_url]

Duration: 45:22
Black Friday doesn't need to be stressful — or even complicated. In this episode, Susan and Melissa share what actually works for small ecommerce stores during the busiest shopping season of the year. You'll learn: Why y…
291: Here's What I Do When Things Aren't Going Well. Try It! [not-audio_url] [/not-audio_url]

Duration: 52:06
When business feels hard, it's not because you're doing it wrong — it's because you're human. In this episode, Susan and mindset coach Krista Williamson talk about the patterns that keep store owners stuck — and how to s…
290: Here's When You're Ready To Run Purchase Ads [not-audio_url] [/not-audio_url]

Duration: 31:26
If sales are trickling in, and you're tempted to start running ads, this episode is for you. Susan and Inner Circle coach Melissa Davies walk through how to decide if you're ready for ads—and what to focus on first if yo…
289. Stop ignoring your Mindset. It's a powerful tool. [not-audio_url] [/not-audio_url]

Duration: 33:12
In this first episode of our Mindset Mini-Series, I sit down with my longtime coach Krista Williamson to talk about what mindset really is—and how it quietly shapes your day-to-day business decisions. This isn't about ma…
288: Here's How These Store Owners Are Growing Their Sales [not-audio_url] [/not-audio_url]

Duration: 18:40
This week's episode is a little different—it's a conversation straight from our weekly marketing team meeting. We started with one question: Why are some store owners seeing big growth this year while others feel stuck?…
287. Do this when your sales are down [not-audio_url] [/not-audio_url]

Duration: 36:41
It's so normal to feel a little helpless when your sales are down. But here's what I know: You have more control over your results than you think. Today I'm giving you a strategy you can use to take control, get out of y…